Promoting The Valueof Data Flow Based On FMC Network

There are about2.4billion Internet users, and11million smart phone users all around world in2012. They access the Internet via fixed or mobile network. Meanwhile, most of the core networks of telecom operator’s are based on IP technology.Whether the user access level or core network level, the "data flow" has become the core value of the telecommunications industry. But the theoretical research and quantitative analysis are not very rich on the value of data flow. Even there are a lot of research on customer value, value chain, and other theoretical forthe telecommunications industry.It is not too much exposition on comparative analysis andvalue factor of fix networks, mobile networks and FMC networks. And thequantified estimates are inadequate; alsothere isa little analysis in mechanisms to enhance the value of network data flow.So this article is based on a relatively new perspectives and fields to research how to promote the value of data flow in FMC network.This paper analyzes the concept, characteristics, key technologies, typical applications of FMC. And it researches the value of data flow in fixed-line, mobile and FMC network. It also study the enhance mechanisms, quantified estimates.There are three major innovations in it:1.Constructed value model of FMC network data flowThis article references to "the customer delivered value theory" and othertheory of customer value, presented the conceptual model of data flow value.Andit presented the corresponding hypothesesbase on the relationship among the variables.This article establish the "the value of data flow " model by ways of design, modification, distribution and recycling questionnaire to collect data, to empirical analysis, This model break the traditional telecom industry value style.From the new perspective to analyse the composition factors that affect the data flow value, itcreat the modeling and give out the detail analysis.2. Analyzeing, estimatethe valueof data flow in Fixed, mobile and FMC networkCombining interviews, questionnaires, systematic sampling, data analysis method for market research, this article collected market price, network operating data. It analyzes therelevance of preferences of user behavior, user’s dataflowin the fixed network.It also give out regression analysis of the data flow valueand users datain mobile network.it analyzesthe data flow value of FMC.This paper proposes innovative that the average price reflected in income flows (RMB/GB)) is defined as the communication network "traffic value". It estimates that the average value of data flowis0.40yuan/GB in fix network,9.40yuan/GBin FMC network,0.69yuan/MBin mobile network (data in2011), and respectivelysummed up thecalculation formula. The research will provide more new ideas, comparable methods and reference data to the studies and analysis of value of data flow.3. Proposed an enhance mechanisms of data flow value,Based on the analysis in the theory of value relationship, value creation, and value chain, this articleproposed " the enhance mechanism of FMC network data flow value." Meanwhile, according the four typicalservice of data flow, it refine the applicationmodel of data flow value, analyze the strategy and positioning of the telecom operators, and proposes policy of recommendations to enhance the value of data flow.