| This study aimed to Taiwan’s flower industry empirical analysis of economic efficiency. Cost function and the data envelopment analysis and comparison method Taichung, Changhua County, Nantou County, Yunlin County, Chiayi County, Tainan, Kaohsiung, Pingtung County, the flower industry economic efficiency.Taiwan’s flower industry has developed rapidly, people attach importance to the diverse needs of life tends to be the case, the function of its rich flowers are more and more consumers, demand is growing, flower industry has grown and has become most development potential in today’s world "gold industry." As technology advances and the development of international trade, the development of Taiwan’s flower industry has entered a new era, how to seize the opportunity to accelerate the development of flower industry has become Taiwan’s flower industry is facing a new topic. The flower production efficiency is the key to the research of the Department, as production and marketing business is a flower that contains the production, operation, management, distribution, consumption, services and many other aspects of the complex system, so its evaluation must be objective and integrated, the only way to accurately identify critical process of development of flower industry, proposes proper industrial development proposals for the current development of flower industry indicate a path of sustainable development.In this study, the use of statistical data, the application of data envelopment analysis (DEA) and the Malmquist productivity index analysis all regions in Taiwan flower industry economic efficiency and effectiveness of hope from a longitudinal study shows that Taiwan’s overall flower production side over the years, the economic efficiency of change and development; from cross-sectional study among regions combined efficiency differences flower sales, according to analysis of different regions Flower economic efficiency. Intends to combine principles of economics, economic theory analysis using industry interregional economic efficiency factor of flowers, the flower industry of the adjustment of regional policies to promote the healthy development of flower industry area has some positive significance, and hopes to reach with flowers producing policy whether to establish a doctrinal verification. Hope the results of this study can be used as an important future focus on fostering cross-strait agricultural exchanges on the project to shorten the farmers to explore the difficulties in the introduction of Taiwan on cross-strait agricultural cooperation and technological exchanges, providing Chinese farmers’ income, a town a feature of future cross-strait agricultural exchanges, the establishment of agricultural production zone on policy recommendations.In this study, data envelopment analysis and productivity index, analysis and comparison of Taichung, Changhua County, Nantou County, Yunlin County, Chiayi County, Tainan, Kaohsiung, Pingtung County, the flower industry economic efficiency. This study focuses DEA and Malmquist productivity index analysis counties and cities in Taiwan flower production efficiency of each single flower production efficiency, technical efficiency and scale efficiency change efficiency and multi-phase, technological changes, changes in pure technical efficiency and scale efficiency change and productivity index values to use as a future reference for the adjustment of agricultural structure basis. The important conclusions are as follows:(1) Comprehensive Taiwan flower industry overall efficiency of 0.855, which is 0.873 pure technical efficiency, scale efficiency is 0.979, known although Taiwan’s flower industry in order to calculate the economic efficiency of input-output is not effective, but also more than 0.85, close to 1. Another Taiwan Flower efficiency as high as 0.979 overall scale, we can see the flower industry in Taiwan has been adopted mass production, and in the scale efficiency is effective.(2) in respect of each annual average productivity index, efficiency change and scale efficiency change, Taiwan flower industry’s productivity index is valid, and the scale efficiency change was 0.998, compared to technological change as being inefficient state may well be in this study during the study period of 10 years, so the technical efficiency and pure technical efficiency change is greater than 1, Taiwan Flower show in 10 years has been the growth of technology. The scale efficiency is little difference.(3) Taiwan’s flower industry change in 10 years of economic efficiency has a lot of changes, and then by the mean value of 1.001, indicating the overall economic efficiency of the flower industry is to continue to grow direction. Technological changes which averaged 1.019, belonging to positive growth; while the scale efficiencies of scale efficiency since 2007, growth is stagnant phenomenon, the overall increase in the flower industry is still invested to expand the scale of production of space.(4) on the productivity index changes, the 10-year average growth of Stress index value changes of 1.02, Taiwan belongs to productivity growth in the flower industry trends, the current production capacity will be increased to enhance the competitiveness of my flower.(5) proposed the development of the study of specific flowers, Changhua County for Dong Ju, carnations, lilies and roses. Second, in Yunlin County of view, you can Oncidium, Phalaenopsis and lisianthus flowers as the main production, and establish production areas in order to achieve economic efficiency fulfilled. Chiayi County is suitable for the production of flowers with carnation Lisianthus, Lily produce another Nantou County and Tainan City can devote Phalaenopsis production.In this study, the use of input-output analysis, data envelopment analysis CCR model, making the flowers in different parts of the technical efficiency, scale efficiency, returns to scale, overall efficiency, etc. can be distinguished, but changes can be obtained over the years and made flower crops in different regions develop different policy proposals, has indeed contribution. Accordingly, this study suggests that Taiwan’s flower industry to strengthen focus on the following aspects can be implemented.(1) The results show that regional differences will cause flower productivity and efficiency changes, so you can apply to consideration under the conduct of different flowers turn area farming, in order to achieve the COA a region a product of policy objectives, can also make Flower industry to improve technical efficiency and scale efficiency, and thus enhance productivity, increase international competitiveness.(2) the efficiency value of the consolidated city and county after the flower industry’s specific recommendations of regional production, Changhua County, proposed the development of specific flowers for Dong Ju, carnations, lilies and roses. Second, in Yunlin County of view, you can Oncidium, Phalaenopsis and lisianthus flowers as the main production, and establish production areas in order to achieve economic efficiency fulfilled. Chiayi County is suitable for the production of flowers with carnation Lisianthus, Lily produce another Nantou County and Tainan City can devote Phalaenopsis production.(3) by the results show that in 2009, government research team organizing flowers on integrating Taiwan’s existing R & D resources and continuous investment by industrial technology R & D funding gap for Phalaenopsis, Oncidium, Cymbidium, Dendrobium, fire crane flowers, lisianthus, chrysanthemum, coarse grass and Malabar chestnut ribs nine key crops such as conducting research and development, which has a scale for the establishment of areas of efficiency, but also increase technical efficiency. Second, the government in the technical aspects of application and promotion of the industrialization, but also to build R & D results release mechanism, indeed the technology transfer between industry applications. Government long-term counseling for the flower industry has been constructed from the production to the marketing of a complete industrial structure (Chen, 2009). Planning and counseling multiple export flower production area, the associated energy, capital, labor force, technology and other elements for the integration aspects, the advantages of having realistic surface (Chen,2009). In addition, farmers long-term business industries, cultivate autonomy cultivation and storage technology research and development capabilities, offer flower industry into the international market competitiveness.(4) to open up foreign markets, strengthening marketing capabilities. Taiwan flower industry production technology and product quality, has been affirmed by the international market, while the Taipei Flower Expo will be held, more representative of the international flower industry in Taiwan attention. How to use marketing strategies to strengthen Taiwan Flower Kingdom’s international image, increase the international competitiveness of Taiwan’s flower, the flower industry to new heights is the impact on the future development of the key factors in Taiwan Flower.(5) towards entrepreneurial business model. Taiwan’s agricultural production is small, the relatively high cost of production, cultivation process and the lack of standard operating processes, making the seed quality is not a stable supply capacity is not sufficient to meet the vast market demand. Flower growers are mostly small farmers, entrepreneurial ability is not sufficient to leading the sales market, it should be directed to enterprise management in order to improve international competitiveness.
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