A Study Of The Government Supporting Policy In Food Traceability System

Due to frequent food safety problems in the world, in recent years, increasing consumer concern about food safety, which has a great impact on the food market.The outbreak of a series of major food safety accidents in our country is a further warning about the necessity and importance of establish a food traceability system.Food traceability system in three main business, consumers and the government.Through the establishment of food traceability system, the traceability of food supply, companies can better monitor the food production process, improve the efficiency of supply chain management, customer can get more food information, obtaining high quality food, the government can better control the food safety risk, improve the level of food safety.But the production and supply of traceable food is not the market or the spontaneous behavior of the enterprise, as compared with ordinary food, the traceability of food production must increase additional production costs.How to share food traceability system in the core problem between producers, consumers and government.If the extra cost is not Production Traceability of food to make up for the extra income will affect the enthusiasm of enterprises producing the traceability food greatly.On the one hand, as one of the beneficiaries of the consumer, prices’ willingness to pay extra for the traceable food and pay level is the basis to solve the cost sharing, directly affect the production of the producers behavior;On the other hand, the government in order to ensure food safety, the system of traceable food for financial and policy support, divides the traceability of food production additional cost, to the enterprise production traceability food has an important incentive role.Therefore,the system of traceable food, the extra cost of production need to share the interests subject, this paper studies on the government supporting policy in food traceability System, to promote the food traceability system construction is of important value, the government use market mechanism, cultivating and developing food security market is of important consulting value.The research of this composition conducts theory analysis first, then it will analyze some examples. In theory, the composition work hard to construct the frame of theory analysis which can show the appropriate mechanism of traceable food‘s extra cost between consumer and government in a lot of ways such as the usage of business behavioristics information economics, theory of supply chain management, Consumer Behavior, government planning while on the basis of follow laws of economy and from the view of ensuring food‘s security. The fame will conduct the latter analysis of examples. In the aspect of examples, firstly, we will choose big firms of food processing from the view of business and analyze the factors that influence firms‘ production of traceable food and the distribution of traceable food‘s cost and revenue. Secondly analyze the main factors that influence consumers‘ intention and level of extra payment from consumers‘ view on the basis of binary regression model consist of Logistic and Interval Censored. What is more, it analyze intention of payment to different information preference and it assess different-properties traceable food‘s market shares on the basis of consumers‘ preference in the way of combination of DECS and stratified Bayesian method. Thirdly establish welfare function of industry producer on the basis of food‘s traceable system‘s determination mode of Logistic Function. Analyze the best Subsidize Scheme which government give to different companies of different scales.This article main research conclusion is:(1) through studying the will of the traceability of food and food production enterprise production main influencing factors of the empirical study finds that willing to manufacture the traceability of food for the traceability of food of expected income is not high, this may greatly restrict the level of the traceability system implementation and effectiveness, it needs the government support measures to promote the implementation of food traceability system(2) build improved Shapley value model, and calculates the cost of food traceability system of distribution of income, found the pig farmers, slaughtering and processing enterprises, after the implementation of the pork traceability system profit allocation proportion should be 38:44:18, the income distribution proportion both balanced the interests of three parties, how to implement reasonable subsidies and promote the rational distribution of returns a positive reference for the government.(3) consumer willing to pay(WTP) for the traceability of food has a certain, but the willingness to pay and pay level by the income level of consumers, level of education and the influence of the degree of concern about food safety, are willing to pay the traceability of food additional price level is not high.(4) the consumers with different hierarchy of the traceability of food safety information attribute has a willingness to pay; Auction and real choice results show that consumer preferences in the traceability of pork farming certification with the government information, and the government certification information can consumers seriously pay attention to.(5) consumers will to pay a premium price for the traceability of the pork leg safety information, only different levels of traceability the pork leg form combination and supply in the market at the same time, the traceability information security level of the highest pig hind legs meat are more likely to gain the largest share of the market.(6) The government consider from angle of view strengthen food safety responsibility perspective, using scientific decision method to give appropriate subsidies of production enterprises,government subsidies accounted for the proportion of each unit cost of the implementation of food traceability technology with high of 1% is the best,corporate earnings increased by about 10% as the best for each unit.Thus these factors achieve the best state of food traceability system implementation effect. According to the above research conclusion, this article put forward to promote the traceability of extra food production cost sharing policy recommendations.Creative research of the article is: the application of the pioneering experiment auction law, real choice, discrete choice experiment, novel hierarchical bayesian model and other research methods, for large scope, large-scale, details of local empirical survey data that is used to study the cost sharing mechanism in the extra food production research, filled the domestic cost sharing of food traceability system in the empirical research of blank, reliable conclusions and policy suggestions on important meaning.The focus of future research may be: based on the integrated food supply chain system, strengthen the food production, processing, logistics distribution and sales management main body behavior, as well as the production of farmers in food traceability system in the research, especially in food traceability supply chain all the data of investigation and study, will be an important part of the future research.