Children's Literature In The Context Mass Media Communication Barriers Attribution Studies

In recent years,research on literature spread is being paid more and moreattention to in academic world. Comparing with prosperous media studies incontemporary literature,media studies of children's literature appears to be relativelylag behind and quiet. With the rapid development of media industry, mass media, asthe power center of the modern culture, is surrounding children and children'sliterature with commercial awareness, consumption awareness and entertainmentawareness. The modern media, such as TVs, internet and mobile phones, catch theeyes of children with advantage of vivid images, virtual worlds, and participatory,interactive and vivid communication. On contrary, paper-based children's literatureseems to be too"classical"and"elitist". Behind the false prosperous phenomenon ofchildren's literature creation and publication, there are restrictions in its spread.Children's literature is facing tremendous tests and challenges. In the context of thisera, to investigate and analyze the attributions of various obstacles encountered in thespread of children's literature so as to consider how to solve the problems, become animportant proposition that has epochal significance. This should be the key and chiefissue in the research of media and children literature, which will help the children'sliterature to find the development path to adapt the mass media era.The introduction analyzes the mass media's dispelling to the traditional childrenand children literature, and clarify those three important concepts involved in theresearch: children literature, target audience and spread obstacles and analyzing theprogress and shortage of children's literature since the new period, it also points outwhere the children's literature will go in the context of that mass media becomes aninevitable important proposition. Research of spread obstacles of children's literatureis a cross-disciplinary topic. Dialogue and cooperation between all relevant disciplinescan resolve difficult problems that cannot be resolved by single discipline. Therefore,this study put the children's literature into the intersection of literature, psychologyand communication, to observe from the multi-disciplinary perspective. The researchuse Attribution theory as the basic theory and research means, use speculationresearch and empirical research as the research method, observe comprehensive reflection and in-depth interpretation of the spread of children's literature. Theultimate goal of this research is that, starting from a positive attitude of specializedresearch on communication barriers to explore the paths to reduce these barriers, thisis also the most innovative idea of this research. Introduction explains how therelative theory applied and introduced a number of hypotheses, in the hope of prove ordisprove in the following study.In chapter 1, the author illustrates how to apply relevant theories in the researchand brings out a lot of research hypothesis based on theoretical guidance to confirm ordisprove them in the later research. Researches on the spread obstacles of children'sliterature is a cross-disciplinary topic, dialogue and cooperation between all relevantdisciplines can resolve problems that are impossible for single discipline researches.The research, placing children's literature on the intersection of literature, psychology,communication and so on, put it in perspective from the multi-disciplinary point ofview. Therefore, this research takes attribution theory as the basic theory and researchmethod, Speculative research and empirical research as supplement, then takecomprehensive care of the process of children literature and do special research oncommunication obstacles from the positive angle, which will be the ultimate goal andthe most innovation significance of the research.The second chapter described and analyzed the overall situation of the spread ofchildren's literature, rendered obstacles to its propagation according to the surveyresults, and point out that behind the presentation of prosperity of children's literarycreation and publication, the truth is the blocked spread. The author adopted aquestionnaire to do the research, with the children in the primary school as thesubject. Then the author analyzed these materials, which are read by the children fromthe perspectives of teachers, students and parents, so as to discover the existingproblem in the children's literature reading. In the following three chapters, the authoris trying to find the origin barriers of children's literature dissemination from suchaspects as disseminator and content, intermediary and process, the feeling of readerand feedback and so on.In Chapter 3, the author point out that dissemination barriers are caused byfactors as the dilemma of the writers'idea, the lack of literature image uniqueness,deficiency of narrative creativity and the inadequacy of the literature languages. It is agood starting for the dissemination to try to eliminate the barriers. In Chapter 4, the author, in terms of the analysis of the dissemination barriers,found that the function of children's literature has transformed from educational andcultural medium to business institution under the market—orientation. Therefore, thecultural medium played more and more an important role in examining these booksand set a lot of restricts for the writer. The good competition and the overall level ofthe edition of the children's literature leave much desired. The phenomena of piratedbooks and the problem of"Big Leap"in publishment become the obstacles for theimprovement of the children literature. Meanwhile, the dissemination of children'sliterature had been effected by such factors as the lack of literature quality of Chineseteacher, the limit of textbooks for children, the conflict between the requirement of thenew course reform and the current situation of the teacher and the existing problem ofparents.In Chapter 5, the author conduct the research on the feeling of readers and thefeedback and put forward that the reception of the children is the ultimate goal and thekey issue whether the children's literature disseminated effectively. Meanwhile, theprocess of children's literature dispersion is open and recycled rather than closed. Thefeedback is critical to the process, for it was the indispensable elements in the process.This chapter based on the data from questionnaire and interview, and then the authorgave a detailed analysis of reasons of the barriers incurred by reception and feedback.In Chapter 6, as pointed out earlier, regards to the obstacles in the various aspectsof children's literature spread and its origin, the author explored the path to reducebarriers and to achieve smooth propagation of children's culture, from four aspectswhich are literary production, media organization, opinion leader and childrenreceive. This chapter pointed out that the writer, which is the start point of literaturespread, should pay more concern on children's growth and its internal needs in thismass media era, build their own concept of children's literature, and to make boldexplorations in term of innovative style and narrative mode; as the agent of culturespread, the publication organizations should strive to change the traditional publishingconcept, to establish comprehensive operation mode, to pursuit a higher aestheticchoice, to establish the "brand effect", to explore the book marketing strategies and toexplore children's literature market potential; teachers and parents, as "opinionleaders", should raise their own children's literature quality, to play an active role inguiding; educational government should improve the idea for choosing languageteaching materials, should implement and improve the new curriculum requirements. In the mean time, in order to eliminate the obstacle in acceptance and feedbackaspects children's literature, efforts should be made to create a favorable externalenvironment for children, and to further develop the children's own reading ability, tosmoothen the path for feedback from children. Proceeding with the above tasks, wecan reduce the obstacles to the spread of children's literature, and children's literaturecan be truly be the children's, and to realize their own value in its spread.In Future Discussions,considering the barriers of the process, the authorprovided some suggestions and pointed out the current dilemma of the children'sliterature and dissemination. The author continue to present the idea how the newmedium offer the chance to the development and take full advantage of thenewly-space and dissemination carrier, strengthen the initiative of the reception ofchildren literature, conform the real context in the era of medium so that createecological literature reading environment and enhance the power of children'sliterature dissemination.Media and children's literature are of profound historical significance and caringsubject and also a tough topic for theoretical difficulties and language barriers. All ofthese points give a open and large space for the topic. The medium culture andliterature require our attention on the constantly update theory and a long—standingdiscussion on the subject.