Research On The Generation And Communication Of New Media Literature

Relying on the fast-changing digital Internet technology,a “new medium” for instant,interactive and shared dissemination of mass information through multimedia terminals,as a technological engine for the transformation of contemporary Chinese literature and a new channel for interaction between human beings and literature,a new media literary style with network literature as the main body has been constructed,which plays a decisive role in the field of contemporary Chinese literature.Traditional literature,which relies mainly on mechanical printing media in the past,constitutes the basic realistic relationship of literature,and with its massive scale of production and dissemination,it is moving to the center of contemporary Chinese literature field,which promotes the new changes of contemporary Chinese literature.Under the vigorous development of new media literature,the media view of media school represented by McLuhan and the media literary theory of domestic scholars such as Shan Xiaoxi and Ouyang Youquan provide valuable theoretical basis for the study of the generation and communication of new media literature.Here,the characteristics of media,such as technology,informativeness and extension of human beings,give birth to the generation and development of new media literature.It is also in the perspective of such the media ontology that new media literature has evolved a variety of new changes in production mechanism,communication order and other aspects,showing a variety of differences and even games with traditional literature or traditional elite literature,which also contains many technical or literary,innovative or difficult characteristics and regulars.Firstly,the prominent feature of the new media literary text writing mode is fictitious,which presents many different or new transformations from Chinese literary tradition,including modern literary tradition.It reshapes the relationship between reality and literary reality in traditional literature by means of deconstructive virtual reality technology,and constructs an abstract space of fantasy world.It expresses the typified game experience of citizen's mentality in contemporary society with the appeal of deconstruction and elitism.At the same time,it brings a new form of compound symbol text with pictorial and visual narrative.Fresh visual impact,with the secular aesthetics of perceptual life,brings a “grassroots”fast perceptual entertainment experience.Secondly,the new media literature differentiates and reorganizes the production mechanism of traditional literature with its open operation order.On the one hand,the technological and media characteristics of the media have contributed to the evolution of the creative subject and the media construction of the discourse of literary power,which has opened up the transformation of the space of literary production;on the other hand,it has also led to the intervention of media commercial capital in the industrialized production of literature,which has led to the transformation and upgrading of the platform of literary creation in which writers,operators and readers share a win-win situation.It also leads to the reconstruction of literary evaluation system and the media development of literary living style,as well as the change of literary text narrative writing and the development of media popular culture of literary types.Thirdly,with its synchronic real-time interaction effect,new media literature reconstructs the communication path and effect of literature.It realizes the mobile and social communication of literary carrier platform through the mechanism reconstruction of literary websites,mobile terminals and other communication paths,and achieves the effective communication of people-friendly effect and oriented communication;it starts from the variety of needs of audience groups,develops the interaction of literary communication relationship through “reader's text”,and realizes the compensatory and self-developing mass of emotional appeal which realizes Literary challenges and pursuit of secularization.This dynamic transmission of “audience-oriented” makes the literary production and dissemination present a transformation of “hypertext”.For example,the continuous derivation of the identity of the audience and the reverse radiation of the desire of the audience have resulted in a pluralistic change in the power of literary discourse,which has affected the acceptance of literary aesthetic appreciation and the interpretation of literary significance.Finally,how to face the vigor and dilemma of the new media literature and how to make the new media literature resources and the development of traditional Chinese literature actively compatible and complementary is thought-provoking.We must see that,on the one hand,the value of new media literature is a historic revolutionary innovation.It creates a popular literary production and dissemination mechanism with multi-media new media technology,and creates a maximized development of optimized proliferation of literary texts through multi-channel industrial chain.On the other hand,there are many dislocations in the literary ontology of the new media literature,which are manifested in the commercialization and utilitarianism of the production chain,the formulaization and routinization of the writing mode,and many “persistent illnesses” of piracy and plagiarism,all of which highlight the subject vacancy of literary creation,the literary dissolution of literary texts and the disorder of production order.Then,we should think deeply and further clarify the way of exploring the coexistence and prosperity of new media literature and traditional literature: the basic standpoint of optimizing and integrating them is beyond doubt.The tradition and connotation of Chinese literature which has lasted for thousands of years are always the main body of the entity,the way of ecological development of new media literature and the thinking and practice of a series of related issues.It has a long way to go,such as the tool carrier of media literature and the rational restriction of cultural observation,the theoretical examination of the technological advantages and artistic laws of digital literature form,the persistent game between technological disenchantment and literary-based “origin” and the improvement of production mechanism,the strengthening of criticism system and the strengthening of literary subject,and so on,and puts forward new media.Literature and traditional literature will eventually become media,content and harmonious coexistence,and the only way to build a healthy and orderly literature ecology.