In the process of modernization of the countryside, especially farmers'ideologicalmodernization occupies a decisive position. In new period, accompanied by the implementationof making a production contract and the development of commodity economy, farmers'moderntransformation reflecting from various aspects also become one of the main content in thenarrative. There is rarely a study on the farmer modernization in the novels of the new period andbasically is a blank on Farmers' modern transformation of consciousness systematically. Thispaper takes the relationship between farmers and land as a clue, from land consciousness,identity consciousness, ethics, science consciousness, consumption consciousness and so on tocomb the modern transformation of farmers'consciousness, and to discuss the difficult course offarmers' modernization.The anxiety presented in this article mainly refers to the aspirations which take integrationof urban and rural areas and globalization as the mark, and confusion refers to the internalconflict affected by the paradox of modernity and traditional factors in the modernization process.In the novels of the new period, the modern transformation of farmers'awareness not only showsthe farmers'pursuit of modernization but also contains the reflection on the process of ruralmodernization. It shows a farmers'spirit of exploration on the future development and alsodemonstrates concerns of the literature on rural farmers.The carrying out of making a production contract is a beginning of rural reform in newperiod and also a beginning of modernization. For carrying out not only gives farmers free rightto dispose of land but also makes it possible to obtain surplus value. It improves farmers'enthusiasm and also offers a condition for the thought change, especially the communicationbetween urban and rural areas is to promote modern transition of the ideology day by day.Chinese Postnate-Exogenous model of modernization decides the modern road fordevelopment with western countries as reference. Giddens etc. regards the consequence ofmodernity is globalization, globalization also is" integration" in the final analysis, it shows theprocess of the modernization in China with western countries as the reference, on the other handshows the modern road in rural area with the city as a reference too. The huge gap between theurban and rural areas takes the integration of urban and rural areas were incorporated into themodern content, and also it decides that urbanization becomes the main feature of modernization.Perhaps in other saying, farmers'modernization is urbanization characterized with integration. In this process, it shows the concurrent of the western social modernization and also has theparticularity of Chinese farmers. In the process of modernization, the development of scienceand technology undoubtedly has the decisive significance; it is the industrial revolution withcharacteristics of science and technology that marks the coming of western modern society. Thedevelopment of science and technology and men's science consciousness is inseparable, theimpact of science consciousness on the theology has provided the ideological basis for themodern society, and therefore, science consciousness has become a typical embodiment of thefarmers' modern awareness. Jean Baudrillard, Featherstone, Lipovetsky etc. consider that themodern society is a society of consumption, image consumption and symbolic exchange is themain content of present consumption showing desire features. The natural economy of Providefor oneself and the survival reality of dependence on the land form farmers'consumptionconcept of the production with the characteristics of thrifty, along with the development ofcommodity economy and the rational thinking of the land, especially the acceptance of moderncivilization, the traditional consumption concept of production gradually transforms to themodern desire consumption concept. Land decides the farmer's identity, consciousness of landbecome farmers'characteristic thought, with the development of economy especially the moneyas a general exchange plays an increasingly prominent role, farmers gradually weaken the landdependence, the social order in countryside under the control of the land and moral values havethe corresponding evolution, this shows utilitarian and the rational sides. Economic developmentand modern civilization consciousness penetration makes farmers show more and more intensefree pursuit, and this tells typical features of modernity. However, due to long agriculturalcivilization history as well as the long feudal tradition, its modern consciousness will has astrong traditional factor unavoidably, so that it will reveal a complex, ambiguous feature of themodern consciousness.This paper consists of five chapters.The first chapter is land consciousness: the antinomy of emotion and ration. In new period,modernization has become the urgent desire, though making a production contract not only is thestarting point for farmer modernization also is the preparation for farmer modernization. thefarmers obtaining land show great enthusiasm for work, and behind it is a utilitarian thinking,farmers'enthusiasm for land, the mysterious symbol of land is basing on farmer materialsatisfaction. In new period, on the basis of the interests farmers begin to think rationally therelations with the land, in the weighing of the interest they step out of the land, land was gradually toolization. After their working in the City, survival difficulty and the potential impactof agricultural civilization enables farmers to show their nostalgia to the land, but the nostalgia ismore unadjusting and homesickness rather than they cannot leave the land, and their love to theland becomes the spiritual reposing nostalgia. In the modern transition of the land awareness,economy undoubtedly plays a decisive role, it is the currency's role in the market economy andeconomy development that makes the land as the wealth symbol gradually evolve into a kind ofcommodity, its economy value gradually obscured the spiritual meaning. In the new period thecadre in the rural areas has dual identity of the village authority and farmer, their usage of theirrights on land and public property establishes their dominance, in advancing rural modernizationand they also form the new ruling on farmers, this shows the complex and changeable in ruralmodernization.The second chapter is about identity: the living embarrassment between imagination andreality. Identity marks a person's social status; farmers'identity in different periods shows theirposition in society. After making a production contract, each farmer's social identity is changedfrom the commune members to the family, this completes the return of farmers'identity, andfamily has also become a connecting bridge between tradition and modernity. With the progressand social development, family values are evolving, traditional family values on the basis on themorals gradually changes into the new concept of family which takes the economic benefits as alink. Commodity economy and the awakening of individual consciousness under the influence ofmodern civilization not only give a severe impact on the families, family values, but also showfarmers' modern awareness. Under survival pressure and modern civilization farmers begin to goto the city to strive for survival, and this make the farmers called the" migrant workers", the gapbetween urban and rural areas as well as the hardships of survival environment highlights theawkward identity of " migrant workers ". " second-class citizen" status make them have a strongdesire to go back home, but home is no longer the image they imagined, they fall into theembarrassment in which they can neither enter a town nor return to the town, marginal man is itstypical characteristics. Influenced by the city, they have the characteristics of modern civilization,when they return, inevitably there occurs contradictions with rural values it results in thetendency of escape and the desire for transformation. And this produces influence to thetraditional farmer's character, so as to promote the modernization of countryside and farmers.The third chapter is about morals: the pain of the loss of root. The traditional morals takingConfucianism as the core is an important part of rural morals. Traditional morals advocates self-deny and return to propriety while not is exclusive to hedonic demand, coupled with thefarmers'pragmatic thinking in the long-term production and life, this makes rural morals has a"folk" complexity and ambiguity. In new period modern transformation of farmers'morals and isactually a gradual process from the rural morals to modern civilization. In the development ofeconomy and the impact of modern civilization, rural ethics constantly changes; eventually theycollapse for losing land and homes to rely on. The history of agricultural civilization decide thatrural moral will not easily be lost, on the one hand it will flash the brilliance of humanity in thedesired city, on the other hand, it will show a desire tendency jointed with material pursuit ofmodern civilization. Modern civilization is a trend of the development of history; on the otherhand it also will cause the reflection of the intellectuals because of inherent defects of modernity,particularly human alienation. The two-way criticism and reflection on rural morals and moderncivilization have confused intellectuals; they are only with the help of narrative to reconstructmorals.The fourth chapter is about science idea: modern features of imagination. Modernizationstart with the development of science and technology, science and technology is the basic featureof the modernization. In the new period, with the anxiety of the modernization science becomesa kind of imagination and desire, also itself is bewitch zed by farmers. The farmers'scientificacceptance is mainly embodied in the change of the modes of production and life habits, onceyou get to know the effect of science and technology, they will use science and technology topromote economic development so as to change the production and living conditions and thishave become their appeals, and this also shows that farmers' scientific consciousness.Consciousness of science has promoted the development of agricultural modernization, but alsomakes the farmer walk out of land developing business. the exploration to modern agricultureshows farmers'keeping with the times, and also shows the farmers ' science consciousness; andthe development of rural industry shows the characteristics beyond the tradition which is takingthe wide application of science and technology as . The application of science and technology inthe promotion of the rural modernization also brings environmental pollution, zoology destroyetc., and the establishment of the science consciousness based on ecological morals andpromoting sustainable economic development becomes the inevitable requirement of thedevelopment of the future. In promoting and popularizing science and technology, science andtechnology and power is often intertwined, and in promoting the development of rural economyand farmers'standard of living also it form new suppress to farmer, so make farmers' consciousness of science show complexity.The fifth chapter is about consumption idea: reshaped pursuit of desires. The productionconsumption is the main feature of traditional farmer consumption, and thus thrifty consumptionconcept is formed, with the development of economy, the consumptive idea of the farmergradually turns to the modern, and paying attention to individual modifications and consumptivesymbolism becomes their spiritual pursuit, this is the result of medium induction and also isrelevant with modern civilization. Metropolis is main performing place for modern civilization,but also a desire place. After entering the city, farmers exhibits a strong sense of individuality,and they also show modern consciousness of individual attention and hedonic pursuits, at thesame time, because of commercial features of consumer society and the desired pursuit of urbanareas reduces them to be a ring of the consumption system. the modern transition of farmersconsumption concept shows the landscape of desire of consumption society. it is the result fromthe transformation of farmer consumption idea and it is the writing of lust controlled byconsumption society .Conclusion is about the chaotic modern consciousness. It mainly summarizes on moderntransformation of farmers' awareness, and put forward reflection on the rural modernizationdevelopment. in farmers'modernization process, due to the development of society, theirideology embodies the characteristics of modernization, at the same time, because of the longhistory of agricultural civilization, especially the influence of feudal tradition, its modernconsciousness is with distinctive traditional characteristics . The road of Postnate-Exogenousmodel of modernization makes the city become the main way of rural modernization. Theparadox of modernity and the exposure of the problems in rural modernization put forward areflection on it. In the novels of the new period the modern transition of farmers'awareness hasprovided the beneficial reference for us to rethink the modern development. |