On The Strategy Of Proposing Chinese Culture Going Out

The strategy of proposing Chinese culture going out is a comprehensivenational strategy put forward according to the overall interests of the nationaldevelopment and compling with the the law of global economy and culturaldevelopment. Marx's theory on spiritual production, ideology and worldcommunication theory, as well as the culture, cultural development and cultureexchange ideas put forward by Mao Zedong, Deng Xiaoping Jiang Zemin, on thebasis of the Marx doctrine culture theory and the practice in China, are thetheoretical basis of the strategy of Chinese culture going out put forward .Theproposing of the strategy of Chinese culture going out, based on China'seconomic rise, cultural revival and the world entering the era of t cultural softpower, has important practical significance. First, the cultures of the varioussubjects of international relations have the mutual competition, especially on thetrend towards globalization, the cultural security of the Third World countriesfaced with the grim situation, so the strategy of Chinese culture going out is anactive respond to China's maintenance of cultural safety. Second, peace,development and cooperation become the theme of the times, the Chinese culturegoing out can enhance the cultural soft power and the image of the country, andoffset the China threat theory. Third, the Chinese culture, as a representative of inadequacy of the Western culture, and promot world cultural prosperity andprogress of human civilization.Chinese culture not only has a long history, but also like all rivers run intosea, inclusion and innovation, which has made enormous contribution on theprogress of human civilization.Chinese history, removing the human-inducedshort-lived closure to the outside, the ancient Chinese culture going out isfar-reaching impact. Since the establishment of new China, the culture foreignexchange of the Chinese government has accumulated rich experience in actualcombat and made some significant achievements,and also exposed manyproblems and shortcomings. On the whole, the Chinese culture going out in theworld is still in weak force, the external influence of Chinese culture is notstrong, and the foreigner's impression of China is still relatively one-sided andeven stereotypical, cultural content to go out is lack of attractive , the power ofmulti-channel such as mass media and economics and trade to promote culturegoing out is still relatively weak, and also a serious lack of international culturaltalent, which is seriously constrained the pace and effect of the Chinese culturegoing out. Draw lessons from the experience of the United States, France andSouth Korea going out , and on the basis of the problems of the Chinese culturegoing out and causes analysis, we can formate the guiding ideology of thestrategy of Chinese culture going out : The national power is the base of culturegoing out, only China really realize the peaceful rise, and able to show the worlda prosperous and strong, mature and civilization image, can Chinese culture gaininternational attention and appreciation; Cultural self-reliance is the basis for going out, Cultural spring brook outflow in the final analysis depends on thesource of living water. The culture advantage and cultural characteristics of anationality are the most important cultural conditions to have the attraction ofother countries in the world; The support of government is the protection of theculture going out ; The cultural attribute and the particularity of interculturalcommunication is the key of culture going out; the multi-channel will urge theculture going out more effectively, with particular attention to the use ofeconomic activity, cultural industries and mass media dissemination to achievethe culture going out.We should not only pay attention to the influence of theelite audience, but also pay more attention to the influence of the general public.China should pay particular attention to this point in the current. In the societythat broadcast, film and television, Internet, newspapers and magazines as thecarrier of the mass media can "immediate" to change people's"ideas and politicalattitude", the power factor affecting the behavior of the international relations ismore extensive, and more complex directly and personal than before. Today'snational status is not only influenced by the so-called national elite, but alsoinfluenced by the power of the civil society.We should pay more and moreattention to the culture influence for the general public.Fundamentally, the implementation of the strategy of culture going out iscontent, channels and modes. Most important, most central, most vigorous andmost valuable is the culture of self-reliance, which is the modern transformationof Chinese traditional culture and construction of modern new culture withChinese characteristics, concise core values and cultural spirit of modern China, and enhance the core competitiveness of the Chinese culture. The culturalconstruction is a long-term with gradual and progressive accumulation ,and theculture going out also is not an easy thing. We should have strategic awarenessand national will, make clear strategic subject, strategic goal, formulate differentstrategies according to the different content of culture communication anddifferent objects,and take the right path to effective communication.We shouldgive full play to the superiority of the socialist system, do coordination andoverall planning at the national level, and fully mobilize the forces ofgovernment and civil society, domestic and overseas, and focus on the country'sadvantageous resources, combine the cultural strategy and cultural diplomacystrategy, talent strategy and so on, perfect the policy guarantee mechanism,improve the modern communication ability, form a concerted effort to promoteChinese culture going out. Emphasis on multi-channel role in promoting andgiving full play to economic and communication channels, the role of massmedia channels, education communication channels, interpersonalcommunication channels, etc. The innovation of culture pattern going out shouldcombine the government promoting and the enterprise market operation, andactively explore the market, commercialization and industrialization of the modeof culture going out , form the new model of culture going out which enterprisesis the mainstay of the Chinese culture going out. To clarify the misunderstanding,and develop healthy cultural industry, reform the system of culture, forging thevitality and vigor, cultivat culture brand, enhance the competitiveness of culturalindustry, leading to the sustainability of culture going out . The most fundamental thing of culture going out is that culture itself has astrong vitality and attractiveness. To change the weak position of the Chineseculture in the world and eliminate the misunderstanding and prejudices of theWest, in addition to the reform of cultural system , the innovation of the goingout mode, and expand the channels, more importantly, it is to fully understandthe cultural content going out, adhere to that the Chinese culture's unique valuesand culture characteristic is the confidence of culture going out, promote culturalinnovation, theoretical innovation, and continuously enhance the attraction of theChinese culture. Chinese culture going out should adhere to "Harmony but notsameness ""Respect for difference ", focus on promoting the human progress andcivilization, can transcend the differences in social system and ideology, modelChinese modern cvilized new image, and contribute the Chinese culture wisdomto the world cultural prosperity and the progress of human civilization.