Research On The Core Competitiveness Of JZ Animation Co., Ltd

The huge market potential of the cultural industry has become an important part of the national industrial development strategy.The animation industry,which is a representative of the cultural industry,is called "the sunrise industry of the 21st century"because of its fast growth and high profits.How to effectively promote and enhance the development level of China's animation industry and better support the economic development of good and fast has become the focus of current attention.In this regard,this paper selects JZ Animation Co.,Ltd.as the research object,and conducts research from the perspective of enterprise competitiveness improvement,in order to provide theoretical guidance and reference for the development of enterprises.Looking at the full text,there are three main contents:The first is the theoretical basis for the improvement of the core competitiveness of animation companies.The theories of animation,animation industry,animation industry and core competitiveness are sorted out,elaborated and summarized.At the same time,the basic theories of this paper are summarized and considered,which provides theoretical support for why the enterprise enhances its core competitiveness and how to analyze the core competitiveness.It also lays a theoretical foundation for how to improve the core competitiveness of animation enterprises.The second is the analysis of the status quo of the core competitiveness of animation companies.It is mainly based on Michael Porter's five-force model theory,benefit theory and innovation theory.It analyzes the macro environment and internal environment of enterprise development,and explores the advantages and disadvantages of the core competitiveness of enterprises.After research and summary,we can find that the main components that constitute the core competitiveness of JZ Animation Co.,Ltd.are:management ability,technical ability,innovation ability,brand building ability and so on.The main factors affecting the formation of the core competitiveness of the enterprise are:unclear market positioning,unsmooth management process,lack of brand advantage,shortage of professional talents,etc.,which has found a focus for the next step in formulating strategies to enhance the core competitiveness of enterprises.Force point.The third is the research on the promotion strategy of the core competitiveness of animation companies.After analyzing and understanding the advantages and problems of the core competitiveness of enterprises,from the perspective of optimizing and improving the development of enterprises,the paper studies the implementation path of enterprises to enhance their core competitiveness:to define their own positioning and innovative development concept;Implementing the talent strategy is the driving force;it is the key to highlighting its own characteristics and building a strong brand.In order to ensure the smooth implementation of the strategy,a series of optimized safeguard measures have been formulated for the enterprise,namely organizational guarantee,intellectual property protection,talent training guarantee,capital guarantee and risk control guarantee.These measures will protect the company's core competitiveness.".In short,this paper uses research methods,case studies and other methods to study the competitiveness improvement of JZ Animation Co.,Ltd.,and puts forward "clearly establishing its core competitiveness,striving for brand originality,attracting talents,and integrating competitiveness." The idea of establishing an operational mechanism that is compatible with the development of core competitiveness has certain operability,which provides ideas and references for China's animation companies to enhance their competitiveness and enterprise development.