Study Of Contemporary Chinese Art Market And Its Internet Business Model

Rapid development of Internet in China has accomplished many legends of homemade Internet enterprises like Sohu, Sina, NetEase, Baidu, Alibaba and Dangdang ever since 1996, and also made Chinese people who are out-of-date during the industrialization progress realize that: it's possible for China to lead the development of Internet in this economic times of Internet. The social, economic and cultural development in modern China has given an affirmative annotation to this possibility, and this annotation provides a rare opportunity to the prosperity of art market as well. Just when many portal websites set up art channels and art websites in succession, we regretfully find that: the systematic and scientific research on Internet operation mode in modern Chinese art market at home is almost in blank stage. Through practical participation in art market and analysis of business presentation of modern Chinese art market, the writer puts forward a viewpoint of cluster development of gallery, sustainable development of art auction and window-based art fair; based on this, the writer sums up and concludes the operation mode of modern Chinese art market; by taking www.artron.net as an example, makes a study on current operation mode of art websites and a feasibility analysis of Internet's survival in art market, summarizes experience by running a new media platform of"China Artist Website", accordingly establishes a general model of Internet operation mode in modern Chinese art market, and draws a route map of Internet operation realization of modern Chinese Art Market (i.e. Concept-Channel-Content-Interaction), hence initiates the research of Internet operation mode in modern Chinese art market to attract more experts and scholars to pay attention to this topic and provide the scientific theoretical basis for Internet survival and development in modern Chinese art market.