Research On Chinese Feature In Modern Mass Production Design

This paper is about Chinese feature in modern design, which is not only a hot topic in the design field, but also a social phenomenon full of attention and different opinions. Focusing on the mass production, the author aims at understanding Chinese feature overall and putting forward some suggestions. All researches are the groundwork for the Chinese feature in modern design coming true.Basing on qualitative research, this paper adopts the grounded theory and design affairology in the research process thoroughly. Further more, different research methods are carried out in different phases, such as documentary historical method, case study, text analysis, comparative study and so on. Multiple methods integrated are effectual to analyzing the research objects in the social and historical context and resultingly constructing the viewpoints. This paper discusses the constructive understanding of Chinese feature in modern design firstly. From instrumental rationality to value rationality, lifestyle comes to being the main purpose and evaluating rule of design, as well as one of the key points of design research. On the contrast, from value rationality to instrumental rationality, Chinese feature is deviating from the core value of modern design: creating a better lifestyle. The traditional symbols become the tool of instrumental rationality finally, passing through three phases: continuing lucky meanings, pursuing national symbol, and becoming Chinese style in consumer society.In succession, this paper brings forward the cause and way of diversifying Chinese feature. On the one hand, modern productions become diversified increasingly, since modern productions interweave tradition and modern, symbolic and functional features, which are presented not only on visible feature from appearance, but also on invisible feature from function, technology and etc. On the other hand, most approaches to Chinese feature nowadays echo the traditional form that brings to Chinese visible and symbolic feature, which sounds monotone and does not fit into the diversification of modern production. So, the author argues we should pay more attention on the core value of modern design, and present Chinese feature diversifiedly through lifestyle research.In last part, the author argues the necessity and feasibility of constructing Chinese feature through lifestyle researching. To do so, the author analyzes Chinese feature of bike by comparing its different development on Chinese mainland, in Taiwan and in Western countries, and introduces a case study'new solution for mobility', a new electric bike for personal rental in a public transportation system.