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Chinese National Traditional Cultural Elements In The Modern Logo Design

Posted on:2008-11-22Degree:MasterType:Thesis
Country:ChinaCandidate:Y H BaiFull Text:PDF
GTID:2205360212985610Subject:Art and design
Abstract/Summary:
Now world because international diplomacy, economy, cultural intercourse day by day frequent, causes various countries' the modern design trend to hasten unceasingly with, forms the internationalism design.The internationalism design as if becomes the only basic design way in the very long time.China has the radiant history of civilization and the multitudinous national minority's country with long history, each national minority has formed respectively the unique national culture in the long-term multiplication fusion, these branch collection becomes is our Chinese nation's rich traditional culture characteristic.In today which forward develops unceasingly, the opening macroenvironment causes us urgently to need own design, needs to be rooted in the native place, this national tradition cultural soil, integrates ours nationality traditionalfeatures element to the modern design in.A national design also is the national culture constituent, at the same time it load bearing culture dissemination historical heavy responsibility.In modern art design nationality element except outside ours history, but also includes belongs to nationality's aesthetic standard, the moral outlook, the values and the folk custom thing.Should excavate from the different angle latent own is in the edge in us "the memory".The symbol achievement has the symbolic mass mediadissemination mark, its use is most widespread, appears the frequency to be most, to affect the profoundest visual essential factor. Symbol by its succinct vivid, diverse synthesis and so on form, bright individuality difference with the aid of people to mark information recognition, association powers of thought, expresses the implication accurately, transmits the specific information.The symbol has the formidable transmission information function, sometimes even surpasses the language and writing, and therefore is widely applied in domains and so on modern society's politics, culture, trade.In each information transmission method already extremely developed now society, symbolized likely like this can cause the public to be clear, simple quickly, but different national, the national language writing fetter direct-viewing visual transmission way, cannot adapt the modern people who the rhythm of life speeds up unceasingly, is any transmission way all is unable to substitute.The modern design continuously all in by the new thought, the new idea, the new science and technology, the new media, the new material and so on is guided to develop forward.This is including regarding the traditional ponder, to thevanguard idea exploration, what but it faces is the common custom populace.The author unifies China's design present situation and during the international design exchange cooperation, take the China traditional culture characteristic as the starting point, theChinese nationality traditional culture element in modern symbol design utilization concentrated expression will be: "Shape", "Italy", "character" three aspects."The shape" is a graph; "Italy" is the thought; "The character" is a writing.These three both the mutual independence and the interdependence, their its independent all may bring in takes in the symbol design the leading element.The distinction example elaborates the viewpoint, namely Chinese tradition graph; The Chinese tradition cultural thought, specially the Confucian, releases, says three philosophic thinkings; Chinese character and minoritylanguage script regarding modern symbol design influence and utilization.The Chinese nationality traditional culture element is the Chinese modern design highlights its national characteristic, demonstrates the self-sharp weapon to the world.The author only is focuses in here in a modern design domain spot - - modern age symbolized designs discusses the Chinese nationality traditional culture element in modern design concrete utilization.Hoped heartfeltly China's design will soon form oneself mature theory system in the next exploration advance.Certainly "the labor wants the friendly its matter, must benefit first its.Also" needs us to the traditional culture, to a national culture more thorough understanding and the exploration, causes it to become in designer's design the closely associated custom, can in the design utilization handiness, accomplish a task withease.Rises unceasingly along withChina, China's traditional culture inevitably also can attracte much attention along with it, China Renaissance new times coming soon.
Keywords/Search Tags:nationality traditional culture element, symbol design, utilization, modern design
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