| The issue of Competitiveness of Agricultural Products is presented with the background of the success of the economy renovation of China, the companying great change in agricultural products market, and the globalization in which Chinese agricultural products market is involving. This research tried to make a little step further on establishing a practicable frame and paradigm for study of competitiveness of agricultural products in China, and to give answers to some neglected problems in current researches. Based on these achievements, the dissertation estimated the competitiveness of hog-products of Zhejiang province and studied the support system of the competition performance of these products by referring to Michel Porter's paradigm.Theories of economics and management that are firmly related to the issue of Competitiveness were reviewed in the beginning, and also a detailed review and summary to the current empirical studies of Competitiveness of Agricultural Products were given in this part. Based on the above, the author pointed out the status and levels of this issue in the field of competitiveness study, defined the Competitiveness of Agricultural Products and made some important relative conceptions clear. These definition and conceptions constitute a base point of the whole research.This study built a frame for research of Competitiveness of Agricultural Products, which consists of 3 levels including Measuring of Competititiveness of Agricultural Products, Division of Competitiveness of Agricultural Products, and the Support System of competitiveness of Agricultural Products.According to the definition given by this study, the competition performance of agricultural products should be reflected from both market share and profitability. The index of MS, RCA and CBR were used to estimate the competitiveness and its changes of hog-products of Zhejiang province during the period from 1990 to 2001. The conclusion is that the hog-products of this region experienced a competitiveness declining in both national and international market during the reported period, while the proportion of export was also declining in the same time.The core of agricultural products competition is the Customer Value embodied in the certain agricultural products. Based on the definition function of Customer Value, the Competitiveness of Agricultural Products was divided into two relatively independent aspects: price competitiveness and non-price competitiveness. The competition rules, driving factors and measurements of price competitiveness and non-price competitiveness were studied; and the dynamic and static methods were presented to judge the dominating competitive factors.By performing a mathematical calculation with C-D production function, 3 fundamental approaches were distinguished to reduce the cost and promote price competitiveness, which including extending scale moderately, increasing technology efficiency, and technology and institution innovation. The effects of information asymmetry to non-price competitiveness of agricultural products, and also the cause and institution solution of this problem were studied. An equilibrium model were built and extended to study for two involved institutions: enterprise reputation of firms and market admittance system operated by government. The conclusions of the model included the condition, mechanism, expenses, validities and benefit effects of the two institutes in solving the information problem. The conclusions provided valuable theoretic references to the system-design for ensuring proper order of non-price competition of agricultural products.On this level, the empirical study estimated the role of price and non-price factors in the competition of hog-products of Zhejiang province on both national and international markets during the researching period, through Pearson Correlation Analysis between farmer price index and market share. Some important conclusions were drawn such as "price but not non-price factors dominate the competitiveness of hog-products...
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