Theory About Systematical Control Of Enterprise's Development

This dissertation starts with the historic transition of the basic theoretical core in the Economics research, looks back all kinds of human natural hypothesis that have epoch-making significance, and regard the hypothesizes of Adam Smith's "Economic man"," Administrator " of the epoch after Adam Smith, and " Free man " theory basic on Karl Marx's exposition as the signs of dividing the different developing stages, consider the principle of "free" as the main thread that run through the three human natural hypothesizes, which is different from the transition research in Economics which essence is the procedure of sublating the different "subject free". Puts forward the opinion that we should create the contemporary economics research system with the "knowledge man" hypothesis as the human natural basis. The dissertation uses the new research achievements of Open Complex Giant system scientific theory as the main research tool, and makes systematic research on enterprise's innate characters and its development under that hypothesis.The dissertation thinks that the innate characters of enterprise is a " knowledge man - benefits associate" and performances as "a special contract for human capital and itself in the certain material capital install structure and form"; the motive of enterprise's development is a kind of instinct that longing for developing " knowledge man-benefits associate " itself under the function of the outsider competition pressure; the substance that enterprise development is a natural systematic procedure of accom-plishing self-organization and self-evaluation through the interaction of enterprise "Open Complex Giant system" continuously actwith the outsider proceeding logistics, energy flows, the person flows and the in-formation flows , at the same time in this procedure enterprise forms its own "economic field"; the factors that affecting the effective running of the enterprise's development economic field can be divided into two types: Exterior environment factors( including governmental function evolves, the market environment evolves and the industrial technique evolves, etc.) and Internal organization factor( including the capital gather evolves, organization evolves and the enterprise's system evolves ,etc.), connecting above factors and they can form the six- dimensional coordinate diagram system of enterprise's development; Under the influence of the internal and exterior factors, enterprise's development will experience the developing stage of product operation → brand operation → assets management → capital management → rule management; the factors play different roles in the developing stages of enterprise, therefore, the developing strategy's priorities should accompany with the enterprise's different characteristics and requirements in different stages.The dissertation thinks that strategy management is the guide that leading enterprise develop healthily, and does some researches on the transition of strategy management's intension and theory, contemporary enterprise's strategic alliance and development, as well as the principle and suggestion of constructing the multinational strategic alliance of Chinese enterprise. In the part of product operation, the dissertation launches explicit expound on the intension of enterprise's product operation, the relation of ISO and product operation, the path of Chinese business enterprise's cultivating the core competence of product. In the part of brand operation, the dissertation provides Chinese enterprise with detail measures on implementing multinational brand operation strategy by deep exploration on the intension and decisive factors of enterprise's brand operation, brand operation strategy, the relation of brand operation and enterprise's development. In the part of assets management, the dissertation makes detail analysis on the intension and position of enterprise's assets management, the relation of assets merger and enterprise's development, point studies the present situation and problems ofChinese e...