Customer Value Advantage System Research Based On Customer Value 's Creation And Maintaining

With the trend of the integration of world economy, rapid development of free market and the customer demand diversified and changing ,many firms feel the intensification and mercilessness of market competition．Generally speaking,the supply and demand of the China market change from shortage to relative overproduction,which leads to the fundamental change in the relationship between firms and customers．It is essential for firms which succeed in market to listen to and care for the demand of customer, to maintain good relationship with them, and create the value they need．To earn the loyalty of target customers and therefore customer value advantage and long-term profits, firms need to construct the support competence of customer relationship management； develop and maintain interactive customer relationship strategically．Customer value,a new concept appearing during the late1980 and the beginning of 1990, Is the source of customer purchases and customer loyalty． To make the concept of customer value an efficient means of gaining competitive advantages for companies, customer value exploring researches must be carried out first． However, in current there is relative scarcity in researches in CV, and the limitations of previous researches are obvious,especially in the integrity and validity of the method system．Therefore, the development of a method system for CVEM Is meaningful in both theoretical and practical levels． In the synthesis of different scholars 'merits, this paper provides the definition of consumer value, Which bases on the balance between the quality and the quantity as well as the balance between the supply of product value and the demand of consumer value．More over in methodology, the market signal of information economics is applied into the model on consumer value perception．This model makes use of correlative analysis among the system of consumer value character ,the demand of consumer value ,the consumer cost, and the supply of product value, discovers the consistency of them,which Is very important to the market subdivision and signal design in enterprise's marketing tactics．The main innovative contribution in the paper includes the following aspects:establishing a systematic analysis framework for CV by strategically thinking the relationship between the firm and its customers together with competence theory；exploring the significance and profile of the customer group of profitability ,strategy and loyalty；putting forward three levels and three modes in the creation of customer value；putting forward the interactive model of CV；finally bringing forward the Indicator system of competence to support CV。...