A Research On Crm Based On Customer's On Value And Loyalty

Under today's more and more competitive business condition a company must change its traditional "Product core" idea of management to "customer core" in order to get a full development. Customer relationship management (CRM) is a developing management concept fit for this new circumstance.The core of CRM is making value for customers. Customers who obtain the value will be satisfied with the products or services. This is the basis of forming Customer's loyalty. The target of CRM is holding back customers, promoting them loyalty and acquiring these loyal customers. It will reduce costs and increase company's profits.When a company bring CRM system into operation, It must know about customers' needs adequently, modify its organization structure system, integrate the company culture, trade the company staff, up build headtionship with its partners and customers, design a proper software system so that it could be successful.The execution of CRM system will be great helpful for building...