Discussion On Customer Loyalty

The concept of customer loyalty deriving from the viewpoint of marketing development, is to discuss the significance of customer loyalty to enterprises and consumers themselves, analyze relationship and difference between customer loyalty and customer satisfaction, market occupying rate, bring out the measures to appraise customer loyalty, and further probing into the customer loyalty development in current stage.This paper consists of four charters. The first charter raises the basic idea of customer loyalty and its significance to enterprises and consumers. The second chapter gives a general introduction to the concept, style, character and substance of customer loyalty, and analyzes the relationship and difference between customer loyalty and customer satisfaction, market occupying rate, then brings out the measuring of customer loyalty. The third chapter discusses how to establish customer loyalty through two aspects, external and internal customer. The fourth chapter mainly focuses on discussing the concept of network era, character of customer loyalty in network era and how to carry out customer loyalty in network era.