A Study On Renwen Value

With Economy changed speedily, Social Culture embodies different viewsight everyday. Enterprises have combined cultural factors in Production and management. Based on enterprise's culture reformation, many enterprises try to adjust their cultural model to adapt to the value system of cultural society, for the purpose of impelling the increase of enterprise's value."Why did yahoo's market value reach to 200 times to its revenue every year? but the same new industrial enterprise, Bell, Atantic, Time Watner & Mciworldcom, telecom groups, is only the 5 times to its revenue? Why American Aol owning 48 billion revenue, could purchase the Time Watner, which owing 268 billion revenue every year?"Why does famous enterprise's invisible property evaluated illuminates more value than its real property? Why does successful cultural model of enterprise could create large people's identification? How to understand the differences between traditional enterprises and new prosper enterprises? The revolution of social economics formation has changed the pattern of value running, the construction of enterprise's value has made people feeling puzzled.All concepts of traditional value need to be considered thoroughly, all principal of human's action or behavior need to be thought over cautiously. The business methods that we are accustomed to are not confident of success. At present we have could not understand what is the value, how is the value created, at least we could not know that depending on traditional made of thinking. How to interpret the phenomenon that enterprise's value increase, especially under the condition that it deviate from physical balance? How to create enterprise's value, how to manage enterprise's value? How to forecast enterprise's future value? Such questions have become perplexed matters for most scholars, not only in economics field but management field.The concept of "A study on RenWei value" we put forwards, which means is a study on inspiring psychological value cognition. The purpose we put forwards that is to illuminate how to "arousing the psychological sense of value" of people. Wishing based on the human culturology, behavior science and psychology to interpret how the value running, Especially wishing to get the result how the value running under the impelling of cultural psychology. Based on the analysis of psychology behavior, we try to research how the value running in the cultural society, then we offer a confident explain to how enterprises increase by the method that deviate from equlibrium physical formation.As we know, any products created by labor must incarnate its value, which must embodied its value though the identification of active persons, who belong to "cultural society". When the person judged its value, he or she is directed by his or her cultural thought, especially by value concept. In the meantime, the products embodies its value. In the view of culture, when any products embodies its "significant", and that is felt or experienced, products show out its utility. So we decide to research it on the views of culturology and behavior psychology science. On the view, we need to set up the new promise, new structure. We need begin from psychology motive, then deep in the question that what factors affect the running of value. On the base, wishing to resovle how human behavior makes influences to the value creatation of enterprise, at last resovle how enterprise realize the value increase.In such idiosyncracy, we set up a serious of relationship between enterprise and cultural society. In society, active person's action and behavior is impelled by psychology motive, psychological motive come from their value concept, which take shape from cultural thought. When products created by enterprise is accepted by cultural society, and which are evaluated by social persons depending upon their value concepts, products' value is showed. If product is accepted or highly evaluated by social persons, enterprises could realize their value. In fact, through social person's psychologic...