Perspective Analysis Of Media Industry In China

From the trend of global media development, the thesis is oriented toward economic and systematic analysis of China's media industry by economic principle and raising relevant measures upon the running situation and system flaws of present media industry.The development direction and the industrial structure reflect the significance of media industry in national economy. Media industry plays a more and more important role in our social economy, politics and daily life. Media holds the common feature of quasi-public property and general commodities; meanwhile, it is the main body of culture industry and content of information industry.The process of China media's transferring to market system is actually a process of system change. China media now has a diversified industrial structure with all necessary departments. The development of media industry is restricted under the institution system. Media should take imbalance development strategy since it shows the features of dualism and imbalance in distribution.The market structure, enterprise act and market results of China media have correspondent cause and effect. Analyzing the market structure and different kinds of market act of media industry, evaluating the market results quantitatively, the thesis reckon that market structure should be optimized and reasonable market act should be taken in order to develop media industry and realize the best market results.Drawing on the experience of the system transformation and legal person managing mode of western countries' public media. the thesis put forward that the media institution be transferred into special legal person, build a scientific legal person managing mode and nationalassets administration and control system. Meanwhile, the development of media industry needs professionals and entrepreneurs . A market-oriented, flexible and high-efficient government controlling system should be set up in order to realize government administration.