Tv Entertainment Content Value-added Management

This doctoral thesis probes into the essence out-coming of TV Mass Media and the value growth management of TV entertainment content products based on the intrinsic harmony of social value and economic value in a large picture of globalization, synergy and convergence. Focus on the content products makes the thesis escape from the big difference among different supervisee system, broadcasting channel, profit-gain mode, political mechanism, culture environment and program style in TV Media area reasonably.TV entertainment content products take its great advantage to be the crossing part of content industry, Mass Media Industry and entertainment industry, three new booming industries, which give it high ability to survive and develop. Despite of the common characteristics, TV entertainment content product also has its particularities such as imagination and creation freely in content, and little flexibility in the time spending process. That demands the audiences to devote themselves so deeply that get their emotion and attitude of life affected a lot.The most important conception in this thesis is the composite of social value and economic value as intrinsic thing in entertainment content product. The social value grows in a circle way. It reruns and enlarges the circles under the push by economic value's growth, which based on the existing of social value and changing together. So the social value is the precondition of the composite value's growth, and the economic value is the impetus and guarantee.In order to describe the composite value specifically in academic way for our management practice, the thesis offers a quantitative way which measuring sociall value with "relative stable watching ratio" and another ratio of the sum of TV Ads income, watching fees and the profit from the sales of content products to the total potential payment ability of target audients for economic value. The percetege of these two ratio is the index of composite value. With those new conceptions and quatitative tools, this thesis builds up a both-high value increasing mode, which means that sociall value and economic value grow persistently at the same time.