Direct Legal Regulation

Direct selling has been emerged in China since 1990; it went through the leading period, confusing period and prohibiting period successively. Nowadays, direct selling is coming into bloom. Though the Direct Selling Supervise Regulations and the Prohibiting Pyramid selling Regulations has been enacted, Chinese direct selling market has a long way to walk into the legal process. Obviously, research on the legal regulation of direct selling has theoretical and practice value. This article consists of five chapters as follows:The first chapter is the summarization of basic issues in direct selling. The first segment will define the notion of direct selling according to the aspect of market economic entrepreneurship, and distinguish it with several similar terms, especially the term "pyramid selling". Direct selling which including the Unit-level Marketing and Multi-Level Marketing is a kind of complicated financial activity. It is a special economic entrepreneurship and a sort of commercial transaction that using the face-to-face illustration by the direct seller to sell goods or services directly to the final consumers, and recover the rewards according to the sell. Generally Direct Selling is Legal; "pyramid selling" is illegal. The second segment will recall the history of direct selling. The author hold the view that as a kind of commercial economic entrepreneurship, direct selling which goes through the emergence or leading period, developing and confusing period as well as perfect period...