The Basic Theories And Practice On Developing Chinese Table Tennis Market

The purpose of this study is to put forward the new theories and countermeasures on the development of the table tennis market of our country by analyzing the present condition of Chinese table tennis market development and combining the situation of our country with the characteristics of the table tennis movement. The author expect that it could provide the important theories and the practical result for the departments or organizations which preside over the development of the table tennis market, and that it could be helpful for Chinese table tennis market. This study filled up the blank of the concerned research field. The main conclusions of this study are the followings:1. The experiential marketing theory is the core of Chinese table tennis market development theories. The core of the table tennis experiential market is the service quantity. And the mean of improving the service quality is the integration of the producing and consuming process.2. The basic mode of table tennis market theory circulation is followings: The environmental guarantee is that the management system and circulation mechanism should adapt for the economic market regulation. The core of the code is to create the fascinating game, to satisfy the various needs and the integrated experiential of the audience and the sponsor. The table tennis market could be explored entirely and the elements of the tennis market could be circled reasonably, by the methods of communicating with the society extensively, setting up the good social image of the table tennis organization, and syncretizing the organization culture into the society culture.3. The table tennis market is still in the entry-level of its development. The current system of table tennis market is the dual-way system, which cannot adapt to the request of the market economy completely. So it becomes the biggest obstacle of the further development on our country contest performance market. The table tennis market of recreation formed a various level and diversified pattern, which is undertook by the nation, the society and the individual, but the complete market system did not come into being yet.4. The age of the spot audience is primarily below 50 years old. And a majority of the audience are administrators, teachers, doctors, scientists, public officials and lawyers etc. Totally to say, the small cities of economic prosperity can draw on the audience and cultivate the table tennis market better in our country. The motivation of the audience to watch the match has a diversified tendency. The main type of motivation is interest type, amuse type and study type. The audience mostly watches the table tennis table match with his fiends, colleagues and classmates.5. The age of the consumer in the business places is primarily between 21～40 years old. The occupation of the consumer is teacher, scientist, student, administrator, the public official and lawyer etc. one by one in order. The main motivation of the consumer to participate in the table tennis activity is interest, love, body-build, amusement, studying sport technical ability etc.6. The key point of the table tennis market development must locate on the essence industry market of table tennis, which can be depicted in a specific way as grasping the two type of consumption (par participation consumption and appreciation consumption), cultivating two markets (the amusement market and contest performance market of the table tennis), forming two backbones (the amusement business and the contest performance business of the table tennis).7. The leading thoughts of the table tennis club development are as followings. It should be adapt for the political and economic development of the society. It should combine the whole reformation of the sports. The emphasis is the plan of Olympic glory and the plan of the whole individual doing exercise. We should consider the interests of the various sides. The international trend of the table tennis movement must be followed. The development tragedy of the class development, the pushing forward by steps, the prior choice should be adopted. We should explore various ways such as the table tennis club of the occupation, the semi-occupation, and the amateur. Thus, the table tennis club with the Chinese characteristic and full network system would be set up in the end, which is adapt to the socialism market economic system. It will promote the development of the table tennis industry, and serve for the socialism spiritual and material civilization.8. The countermeasures of developing the contest performance market of Chinese table tennis is to gradually establish the occupation table tennis management system which could be the occupation table tennis alliance or company according with the situation of our country and adapting to the market economy, to set up a cultivating system of the table tennis reserves in a various forms, to put experiential marketing strategy into practice and to create the Chinese Table Tennis Super (CTTSL) League match.9. The thought of developing the amusement market of Chinese table tennis is to aim at the latest development of amusement market, to establish the body-build system of regarding the table tennis association as the principal part, to develop and set up the different levels of the amateur club, to renew ideas, and to gradually build the table tennis amusement places with multi-function.