| NBA’s occupation basketball league has become a world-renowned quality events, deeply loved by the people and the people of the world USA. NBA has more than sport, has become a trans regional, national cultural symbol. One of the reasons for the success of NBA is very important because of its efficient management and excellent businessoperation, the NBA games reached every corner of the modern era has global reach, people to the feverish NBAstar, Repeng NBA derivative products from the appreciation of the NBA game. The development of anything notattain the highest level in one step, but a spiral. Also the development of the NBA’s is no exception, in its growth process through reform and innovation for many times before today’s brilliant achievements. Success is neverhappened in NBA, but the crystallization of thoroughly tempered. In China table tennis league, also represents the highest level of the world sports league, although there are many fundamental differences in the sports culture,participation, consumer groups and other conditions, but the League marketing, brand promotion and service to the public, still has a reference and NBA event places, the purpose of this thesis is to find out the two major leaguetogether with different, looking for Super League China table tennis more rapid development in common areas, more commercial, more of the world, let China table tennis tournament, China table tennis star can also like NBA bigwigslike the popular all over the world, make known to every family. This topic from the two factors of NBA successful operation, the operation and the market organization and management the successful business model, the market operation mode includes:market development; operation strategy; public relations, to discuss. With the successful operation of the NBA mode USA compared to China, table tennis market development is not balanced, the lack ofsupporting laws and regulations, property rights reform lag, League brand did not form such problems were summarized, analysis. From the optimization management system, pay attention to and strengthen the marketing,improved facilities, vigorously develop the fans give suggestions, in order to promote the healthy development ofChina table tennis market. Will have a positive impact and a useful reference for the development of China table tennis market. |
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