The Research On The Consumption Demand Of The Competition Market Of Chinese Occupational Basketball

Meeting the needs of consumers of Chinese Occupational basketball is the Chinese occupational basketball development goals, as well as the Chinese occupational basketball development momentum. The dissertation explores status, characteristics, trends of the consumer demand of the competition market of Chinese occupational basketball, analyzes the factors of consumer demand, and puts forward approaches for enlarging consumer demand. The author expects that it could provide the important theories and practical basis for development of Chinese occupational basketball competitions market from the demand perspective. The main conclusions are as following.1.The business consumer demand for Chinese occupational basketball is growing trend. Business sponsorship is obvious short-term behavior. Development of television relay costs would be difficult to start. Domestic and international sports events and Chinese occupational basketball are competing for limited sponsorship resources. The audience consumer demand is not strong. The Quantity of audience consumer demand is smaller. It has marked regional differences.2. Industry-sponsored external competitive pressure is thrust. Tremendous economic strength is one of the sponsor prerequisite. Constraints of the business consumer demand for Chinese occupational basketball are premature of TV media development, lower of Brand recognition and imperfect of business development model. The favorable factors for enlarging the business consumer demand are longer of schedule and a lots of basketball population.3. The most important factors in affecting the audience consumer demand is competition quality. The three major elements of competition quality are the athletic level of athletes, the mental state of athletes and the teaching standards of coaches. The suspense of competition results affects on some extent quality of competition. Supplying model of basketball league decides the suspense of competition results.4. The basketball preferences of the audience and loyalty to players and teams effectively resist other sports competitions products. The values for basketball originated from basketball competition charm. The basketball preference is deep-seated incentive that affects the audience consumer demand. There are important factors to stimulating the audience consumer demand for loyalty to players and teams, the values for basketball and competition environment.5. Audiences could further deepen the understanding of race and race products with the acquisition of information related competitions. Audience consumers not only pay attention to the effectiveness and the quality, but also the convenient. Due to the time cost to join, the degree of importance of the price factor is reducing. There are less important factors affecting the audience consumer demand for information related competitions, ticket prices and leisure time.6. Achieving Chinese occupational basketball differences, there are two effective ways, one is building basketball culture with Chinese characteristics, anther is the implementation of marketing experience, both way could improve customer value and satisfaction. The basketball culture with Chinese characteristics should tap from China's traditional culture. Enhancing Information communication and interaction between providers and consumers are two specific measures of marketing experience.