Comparison Study On Game System, Marketing And Culture Between CBA And NBA

As the professional league basketball matches, apart the essential character of the match, CBA and NBA are being shouldered much more social forms, and especially with the ever-developing professional athletics sports the association of economic form and sports is becoming the new trend of the sports development. At the same time, because of its huge economic value and the social influence, the cultural form is emerging. Match system, sports market and the culture respectively stand for the different developing phases and different expressive forms of a professional league match. These three are tensely connected and together they compose the professional league sports matches. Therefore, by the literature method, the method of interviewing experts, data statistics and some other research methods, around the three aspects of match system, sports market and culture, this paper focuses on the research of CBA and NBA, and the results are the following:In the match system aspect, from the summer games to the final, different kinds of match forms of CBA need to be improved and advanced. Meantime, it needs to set up the reasonably scientific systems of cultivating and selecting reserves, improve the athletes'level of CBA league matches, reduce the gap of athletes'level among different teams, and advance the character of viewing and admiring. And strictly implement the clubs'accepting rules, multiply the number in clubs in the reasonable and well ordered way, and enlarge the scale of league matches.In the sports market aspect, CBA and NBA are different in the main body of their marketing. The whole income of CBA is comparatively low, and the number of lucrative clubs is comparatively small. And the number of telecast units is few; the fees of telecast are low; the audience rating and overcastting rating are both comparatively low. The number of support firms is few; the scale of the firm is small; money for support is low; the sales of the right to owe the name are not benefit to mold brands of league matches. Although tickets income is the main one of the incomes of CBA, it is comparatively low and it needs further exploitation. Both in CBA and NBA males are the most, and in CBA the rate of males is comparatively high. In the aspect of age, in CBA the rate of youth and children is comparatively small; however, in NBA it is big. In the academic qualification aspect, of the audience students coming from elementary school , junior high school and high school are the most, but college students and the above are comparatively small, however, in CBA it is in the opposite rate. According to our economic developing level the huge difference between China and the United States, at present the total income of the audience of CBA is lower than it in NBA. In the culture aspect, from the broad sense CBA and NBA can be defined as the sum of substantial and spiritual wealth created in the developing course. From the narrow sense they can be defined that it is a kind of spiritual wealth, which regards CBA and NBA as the core, takes the basketball sport as the media, and makes the human being as the main body, including the spiritual concept and psychology of basketball sports and the substantial carrier, media and denotations for showing and expressing them. The cultures of China and the United States are respectively the original cultures of CBA and NBA and they both have comparatively huge effect on the cultures of CBA and NBA. The difference in the cultures of China and the United States caused the difference in original cultures of them. Comparing with the culture of NBA, the culture of CBA needs to change the understanding and the concept of the spiritual level and to perfect its acting system level, and then it can better enrich the substantial level. The culture is active and continuously developing. Natural situation, politics, economy, science and technology and self-consciously rational spirit of culture become the motivation of cultural development. The political motivation in the course of the cultural development of CBA is especially standing out. Different from it, the motivations of economy, science and technology and the self-consciously rational spirit of culture become the main reason of driving the NBA's cultural development. Culture in its developing course shows the space character form the nation to the world and the time character from the tradition to the modern time. In their developing courses of the span of time and space, in general, the cultures of CBA and NBA present the character of improvement. And at the same time, in its developing course of time and space, the culture of CBA faces the contradiction and confusion brought by the courses from nation to the world and tradition to the modern time.The match system, sports market and culture are the three aspects of one problem, and they are tensely connected. Therefore, when the three of CBA are being developed, it should be developed in unison. The key to the development of the league matches is to better deal with the match system of them and to advance the athletes level; the only way of marketing the league matches is to set up the reasonably scientific developing model; and it is important for the development of the league matches to the construction of culture. So perfecting the match system, setting up the reasonably scientific marketing development system and constructing the advanced CBA culture are the main trend of CBA's development and are also its inner need.