Siweipu Zhiye Marketing Management Research

With China's accession to WTO and world economy integration,significant changes have taken place in politics,culture,science and technology and some other aspects.Importantly,our education environment is also inevitably affected.Although our education resource is gradually improved from the early poor days,it still can not meet the demand for the economy development,which provides a good opportunity for the advanced resource to enter Chinese education market……SWP Intelligent Industry Investment Co.Limited introduces German dual-system vocational model –one party is enterprises who will employ skilled workers,the other party is vocational schools who stand for our government.The two parties work together to train professional workers for various positions in the companies.After entering Chinese education market,the business of S.W.P.is become more and more mature with localized stepwise strategy.However,there are still some problems in service marketing management at promotion stageThis paper mainly analyzes the current operation situation of S.W.P.based on the study of students from S.W.P.and cooperated companies with questionnaire,interviews,literature analysis and other research methods.Firstly,it tells some problems existing in the process of marketing management in S.W.P.;secondly,these problems are discussed deeply;and then,some good proposals are put forward to give a lesson,theoretically and practically,to more vocational managers about how to hold the competitive advantages and develop sustainably in vocational education with effective marketing strategy.For example,it is suggested that we should make full use of the government's leadership;the company should strengthen its construction and training management for talented people,enhance workers' competitive sense,build professional performance assessment system and also establish the emergency treatment mechanism.Based on this,we should try to develop and perfect China's vocational education system,so as to promote the bright development of China's education career.