Research On Chinese Silkworm Cocoon Industry Organization And Management

Since the reform and opening up, chinese cocoon industry has achieved rapid development. Especially since the accession to WTO, chinese cocoon industrial production scale and output of cocoons has been increasing, which dominated the world of silk industry's development trend. Cocoon industrial development is pushing forward 200 million farmers to increase wealth, also providing rich raw materials for industry, which has a very important position and function in the national economy. However, the traditional mode of production and management does not adapt to the market increasingly and exposes many deep-seated contradictions and problems, reduces market performance, which seriously restricts the sustainable development of sericulture. It is difficult to settle the problems by technological means only fully and effectively. Cocoon industry organization, as the effective carrier to the operation of cocoon industrialization, which function has been paid more and more attention. Therefore, the study on chinese cocoon industry by industrial organization theory is of great practical significance.Adopting the SCP analysis framework, this dissertation mainly explored chinese cocoon industrial market structure, market behavior and market performance, analyzed the problems and reasons, proposed industry organization policies and management measures which is to adapt to chinese cocoon industry and have a good market performance.The dissertation consists of six parts, such as cocoon industry organization theory foundatiom, cocoon industrial basic characteristics, market structure, market behavior, market performance and industrial policies, which has an obvious logical progressive relationship between the parts, concrete contents following:(1) The foundation of chinese cocoon industry organization theory. This part describes and analyzes the SCP framework of classical paradigm of cocoon industry organization theory, which is the theoretical point of research on chinese cocoon industry organization problems.(2) The basic characteristics and development course of chinese cocoon industry. This part, on the basis of defining the basic concepts of cocoon industry, points out that this study is limited to cocoon products with the agricultural attributes, analyzes cocoon industry characteristics and production and management's risk, combes the development courses of cocoon and silk industry in China, especially cocoon industry, analyzes the current development of cocoon and silk industry in China. This is the starting point for research on chinese cocoon industry organization problems.(3) Analysis of chinese cocoon industrial market structure. This part mainly studies on the market structure of sericulture, cocoon baking enterprise and sales industry, analyzes regional distribution, production concentration, scale economy ,market circulation, and other basic problems.(4) Analysis of chinese cocoon industrial market behavior. This part mainly analyzes the market behavior of sericulture, cocoon baking enterprise and sales industry in the current Chinese cocoon industry, studies and reveals the current behavior mechanism and characteristics of the market subject, analyzes the reasons of market behavior produces.(5) Analysis of cocoon industrial market performance. This part studies on the market performance of sericulture, cocoon baking enterprise, establishes market performance evaluation index system, explores the reasons of low profits and difficulties in increasing silkworm raiser, building effective organization mode of chinese cocoon industry development.The analysis of market structure, market behavior and market performance for Chinese cocoon industry is the core and focus of studying Chinese cocoon industry.(6) Development policy and industry management of chinese cocoon industry. Based on the evaluation and analysis of industrial organization policy, according to the problems in Chinese cocoon industry development, industry policies and suggestions of promoting the industry development are proposed. However, some measures and suggestions of improving industry management according to the situation of the industry management of cocoon industry.Industrial organization policy and management is important protection to optimize Chinese cocoon industry organization structure and improve the industry competitive advantage.The main conclusion of this article can be summarized as: (1) Cocoon industry is viable and competitive industry, which comparative benefit is higher, but production technology still has a very large development space. (2) Now, organization characteristics of small size and large group to fresh cocoon production, forms a near-perfect competition market structure, but fresh cocoon purchasing market shows local regional monopoly characteristics, which affects the healthy development of cocoon industry market. (3) Cocoon industry production scale and market concentration tends to improve, but remain very low, which does not meet the best scale economial requirements and lead to poor resource utilization. (4) Market performance of cocoon industry is low, which main affecting factors are prices, labor costs, production capacity of cocoon-baking enterprises, industrial chain length. (5) Cocoon product is of homogeneity, which is difficult to form product differentiation. Ways of establishing brand, specifying production mode and certification of origin, can gradually form product differentiation and achieve a higher degree of industrial economic benefits. (6) Cocoon industrial entry and exit barriers are low, which will continue to improve along with the rise of sericulture production scale and standardization. Administrative barriers is an important factor to imped their entry and exit to cocoon industry. (7) The ways of transverse joint, vertical joint or merge behavior between cocoon industrial organization, integrating marketing channels or building integrated marketing channel, can balance the interests of all participants, so that the results of all participants in game can be conducive to the sound development of sericulture, improve marketing efficiency of Chinese cocoon products, increase market competitiveness of cocoon products. These help to foster leading enterprises with competitiveness. (8) According to poor cocoon industry self-regulation, cocoon industry market's disorder and other phenomenas, it should strengthen industry regulation, cultivate and develop trade association of cocoon industry, implement industry self-regulation, which are important elements to improve international competitiveness of cocoon industry and silk industry.