A Study On The Market Structure, Competition Mechanism Of Real Estate Industry And Enterprise Competition Strategy In China

Over the past decade, China has achieved rapid development of real estate industry, which has played an important role in improvements in living conditions, economic growth, employment expansion, and urban development. However, there still exist many problems at present, such as imbalance on the supply and demand in the real estate structure, and soaring house prices in some areas. What causes these problems? The market structure and competition mechanism of real estate may be one of the important factors. In view of this, based on some economic theories, this paper will be of certain theoretical and practical significance.Referring to the Western Economics, Industrial Organization Theory, Game Theory and other related knowledge, this paper attempts a system study on the market structure, competition mechanism and competitive strategy of China real estate industry. It is divided into eight chapters. In chapter one, there is a summary about the background and significance of topic-selection, the research actuality and its methods and contents. Chapter two expounds the theories of market structure, competition mechanism and competitive strategy. In chapter III, the paper analyzes the impacts of market advantage and entry barriers on industry completion mechanism, and the impacts of industry completion mechanism on enterprise competitive strategies. Chapter IV discusses the environment dependent of real estate development, the relationship between real estate development and policy changes, urbanization and housing demand. Chapter V describes the history and situation of China real estate, and measures the market structure. Chapter VI discusses the price competition strategies and non-price competition strategies of real estate enterprises, demonstrates the dominated theorem of non-price competition in china real estate market. In chapter VII, the paper thinks over the policies which are helpful to china real estate development. In the last chapter comes a main conclusion of the whole passage and a direction prospect for further research.The main innovations of this paper are as follows:Discussing the related mechanism between market structure, competition mechanism and competitive strategy, using the methods of competitive strategy to propose an enterprise competition strategy based on intellectual property advantages; Based on Porter's "Five Forces Model", discussing the real estate industry competition mechanism under the oligopolistic market structure; establishing the differentiation model of real estate enterprises, comparing "game of price competition" and "game of competition mode choice", and demonstrating the dominated theorem of non-price competition strategies. However, Due to various reasons, there must be some inadequacies points in this paper. For example, the paper hasn't taken the behaviors and goal differences of central government and local governments into account, which in fact has an important influence on. Obviously, a deeper and further study in these inadequacies will be a good extending and deepening for this paper.