A Study On Strategic Management Of City Commercial Banks In China

At present, the banking strategic management has been an important means for many commercial banks to improve their competitiveness and global development. The Strategic Management of city commercial bank was established and developed on the basis of The Enterprise Strategy Theory, which is an essential part of modern enterprise management system. In a time when the economic and financial globalization is developing atsuch an enormous speed and the competition for the market is getting increasingly fierce, it is of more value to research and manage the city commercial banks strategically. It has been a key factor to succeed for the banks to get to know the future of bank evelopment, advance and enforce the strategic management. Therefore, how to apply the strategic management successfully has been imperative for us to discuss closely. The main contents are summarized as following: This thesis discusses the enterprise strategic management theory and expand to the city commercial bank strategic management theory, analyzing its implications, flow models as well as its motivations with the help of many methods in statistics such as documents, research, comparison, and case study. Besides, it also sheds light on the trend of China city commercial banks and how to choose from the strategies by giving the examples of overseas banking management models and cases. The thesis lays emphasis on the analysis of Qingdao Bank's some years strategic management practice which is typical of China city commercial banks. It analyzes and researches the present situation of the commercial banks' strategic management and its future. It's discussing the strategic management theory which aims at provide scientific bases in the aspect of analyzing, choosing, executing and evaluation in a more open background. It intends toplay an active role in offering a more efficient and effective management for China city commercial banks.The thesis defined the concept of strategic management capability, and analyzed the characteristics of it. Then the strategic management capability model and the strategic management capability assessment system were builded , which can evaluation the strategic management capability in banks. And we resolved the problem of relatively weightiness of assessment indexes by using Analytic Network Process and Super Decision software. Further more, combined with 4 years data from Qingdao bank, the relevant evaluation study was also done in this thesis. The research results of this paper show that, city commercial banks of China should learn to apply proficiently the banking strategic management, which is a scientific and effective tool, to gain the edge to win the competition. They are supposed to put forward their own strategic management frames and development strategies after analyzing the internal and external environment. At the end, the dissertation summarizes the contents and the limited, and proposes the direction for further study.