Our Hotel Business Outsourcing Mode Selection And Risk Aversion

With the increased variability in the modern market, information technology development, strategic management theory of the development and intensification of competition , it enables companies to "outsource" . The new management model has gradually become one focus of theory and business circles. But the business operation and management of outsourcing is still a "black box" , which led to decision-making fuzzy and non-scientific in outsourcing. This article aims to investigate the actual outsourcing of hotels in china, measure and analyze the model of the hotel business outsourcing options and risk aversion . Trying to open the black box mechanism herein, in-depth analysis of hotel business outsourcing model should be considered in the choice of factors and their impact on hotel performance, in order to offer a new way of thinking for China's outsourcing practice. Specifically, this paper has combined with three methods, such as theoretical and empirical research, literature to read interviews with the survey, qualitative and quantitative research. And has studied three following questions: First, how should our hotel business outsourcing division? Secondly, what the hotel chose the outsourcing model? Thirdly, how to avoid the risk of outsourcing in hotel?Through this research, the paper reached the following conclusions:(1) Survey demonstration: The National Hotel outsourcing market is shaping, the outsourcing rate reaches 92% without geographical, size and star limit. However, the overall operation of Hotel management outsourcing is immature. Most hotel outsourcing stay in the early exploration stage, it keeps Fortuitousness, blindness and non-systematic.(2) Based on previous studies in reference,the author established division index system of hotel outsourcing . The system uses a hierarchical method, in accordance with the features and inclusive, which be divided into four levels, eight indicators. Based on the principles of indicators under each cover before, the author divided the model of Hotel business outsourcing into two types, 16 models. The two major types of outsourcing in accordance with a target level of the outsourcing structure, selection, transactions and relationship, are divided into compact and loose outsourcing; On this basis, in accordance with the second type (business importance), third type (outsourcing range), forth type (administrative privileges) , then divided into 16 kinds of patterns.(3) Choice of Hotels outsourcing depends on two aspects: one is the selection of the dimensions, the other is the selection of a result. On the basis of previous studies, the author choose the hotel outsourcing dimensions into three levels: strategic outsourcing, outsourcing costs and outsourcing relationships. And then construct the "Mode Selection - Model - performance" concept model, in order to research the relationship between hotel performance and outsourcing model deeply. The results showed that: outsourcing strategies, outsourcing cost, outsourcing relationship are the three factors of model of hotel choice ,which have a positive impact on hotel performance. However, different outsourcing models had no effect on hotel performance. Dynamic environment can adjust the outsourcing model and performance relationship.(4) The author determine the risk of outsourcing through surveys . The results showed that: Although our hotel operators generally hold optimistic about outsourcing risk, but there are three consequences, such as the cost, quality and relationship ,which will directly reduce the success rate of outsourcing in hotel. So the author made hotel business outsourcing risk avoidance model, try to avoid risks from the opportunistic management, coordination and relationship building mechanisms.As a whole, based transaction costs, core competence, social exchange theories, etc, and focusing on the hotel business outsourcing patterns and risk aversion, this paper conducted some innovation as follows:(1) As a starting point, outsourcing model solves the present stage of Hotel Business OutsourcingEarly scholars classified the outsourcing model into two stages: single-dimension and multi-dimensional , and each consists of a qualitative and quantitative research. However, it can not reflect the essential characteristics of the hotel industry. The author build the outsourcing model index system of hotel division, from the degree of outsourcing, business importance, the scope of outsourcing, the authority of management. And on this basis, respectively, deconstructed the hotel business model of outsourcing Mode ,from the outsourcing strategy, cost and relationship.(2) Construction of "Mode choice - Mode - performance" concept model,Performance in today's outsourcing research is not a clearly defined measurement method. Existing literature on the relationship between outsourcing and performance analysis, respectively, have a positive impact, negative impact, no impact, and mixed effects Relationships. Based on learning from previous studies, the author also tries to determine the relationship between performance and hotel business outsourcing model by empirical research , and make the decision of the choice of hotel outsourcing model from another dimension .(3) Internal and external environment to the risks of the hotel were deduced.This paper introduced previous scholars' study of the risks of outsourcing into the hotel industry. Based on the identifying risk factors for outsourcing, the author established a outsourcing risk avoidance mechanism in hotel business.