| Marx's consumption theory is based on production and exchange, distribution, and consumption interaction, organic connection that form the whole basis of the dialectical, system consumptive idea. Consumption is the essential elements of social reproduction process, necessary condition, finally complete and premise is the ultimate goal of production of economic and social life, consumption is one of the important fields. Market is the connection between production and consumption of the bridge. Under the market economy condition, people's consumption mainly through market to achieve. Consumer market is to meet people's material and cultural consumption sources, consumer market can direct production, consumption market changes guide decision-making, the production and the production scale of production, price, be able to guide consumption by price, information, sales promotion, marketing management and various publicity activities, encourage or restricting certain consumer spending, and take this will people's consumption to need direction, to help people build up reasonable, healthy life style, the improvement of people's consumption level. Marx's consumption theory in China of new-democratic revolution and socialist revolution and construction period, reform and opening times have further enriched and developed. Several generations of the communist party of China, from the collective leadership of the different periods of China's national conditions, with the reality of China respectively expounds the consumer economy thought Marx's consumption theory development to a new stage. Marxist consumption theory in contemporary rich new connotations prominent performance:production decision consumption, the industrial structure of structure of consumption, consumption decision production with reaction; Socialist consumption purposes and end-result is develop the productivity and improve people's standard of living and consumption level; Reasonable moderate consumption is the main consumption in China in the new period characteristic; In socialist market economy system, expanding domestic demand and widen the consumption field is to promote new ways of consumption; Establish the sustainable consumption idea, constructing the harmonious consumption environment is the highest scientific consumption. China's older consumer market is still in its early stages, with ageing population proportion of the total population, the growing elderly population also increasing the consuming potentiality, will produce the huge development space. Therefore, seize the opportunity, develop older consumer market, expand the domestic and foreign demand, aged consumption gradually improve the elderly consumption ratio of China's national economy, will be sustained, rapid development, produce far-reaching influence.Since 2000, China has officially become LaoNianXing country. Population The 2011 census results show that the sixth, China has over 60 countryside-where 13.26% population. The aging of China's economic and social fields have a tremendous impact on our country's ageing consumption market development are presented challenges. As older consumer groups in the proportion of the population aged potential demand is higher and higher, more and more consumer groups, aging of consumption demand and consumption market more and more attention to.The Marx doctrine consumption economic theory, an overview of aging in China market and its effects of aging in China consumer market development the factor, for the requirement of the aged population characteristics, consumption characteristics and development trend, undertook thorough and careful research. Mining of China's aging consumption potential, analysis of China's ageing consumption market development status and the existing main problem, draw lessons from foreign developed country aged consumer market development experience, put forward to develop the train of thought of China's aging consumption market. |