Research On Competitiveness Of Construction Industry In Macau S.A.R.

After Macau return to Mainland China along with the Guangdong and Macau cooperation frame signature, Macau's economic situation further in leap-like trend of development, Macau's construction industry also in under external factor influence, attracts the foreign capital to join the competition unceasingly to form the industrial accumulation. The construction industry already became the first place of second industrial especially since 2006. Macau construction industry scale rapid expansion has the trend to become industry cluster's situation gradually. However while industrial development, no matter theoretically or reality experience induction, in basic principal the existing enterprise should be in the industry to develop the most advantageous competition position, but it is a pity that the local traditional constructor is actually facing to be eliminated and periphery.In the industrial cluster's tendency, to discusses the Macau traditional main contractor's existing space in local construction industry. Not only involves to the Macau construction industry profession conformity, the strategic question of realization of construction industry sustainable development, but also a main key to practice "the one country two systems, Macau is ruled by people of Macau". Therefore this article takes the local traditional main contractor as the object of study. Firstly, this article descripts how rule first presents to the Macau construction industry development course, the Macau construction industry market and the organization control system has any characteristic. Moreover makes with the peripheral locality compares, and will make the comparative analysis of the superiority and the inferiority, which Macau construction industry has. However it makes the comparative analysis of competitive power of the construction industry core business entity, local tradition contractor, in present situation, under the circumstances of Macau's construction industry in the tendency of the industrial colony gradually. Then it proposed the construction industry competitive power theoretical analysis model, which suits the Macau characteristic, and formulates the new competition strategy. Afterwards it proposes the countermeasure for the Macau construction industry local traditional contractor to optimize promotes and promotes the competitive power.In view of the above research question, this article of research work and the main contribution mainly is:Firstly, it does not belong to the longitudinal integration based on the construction industry organization shape, also does not belong to the marketability, but stems from the middle shape network organization. This article induces the influence of construction market scale and the organization shape model from Macau construction market reality. The influence of construction market scale and the organization shape exterior factor mainly has:(1) Investment scale of developer; (2) Architectural design request and specification; (3) Human resources quantity and quality. However market internal level division and lamination of competition is mainly influenced by government law and policy, as well as industrial standard and system.Then, from internal and external factor appraisal angle used the construction industry competitive power 20 influence factors, which is constructed by scholar Yao Kuan Yee, comparatively analysis Macau S.A.R. construction industry with the local traditional main constructor industry in strong or weak position. This article take Yao Kuan Yee's 20 factor analysis frame as the reference, as well as unifies the Macau S.A.R. actual situation, to construct a Macau S.A.R. construction industry competitive power influence factor analysis target system, which includes the five major figures of politic, economic, culture, industrial and enterprise. It establishes the Macau S.A.R construction industry competitive power factor appraisal target that carries on the comparative analysis to present situation of the local traditional contractor's competitive power. At the same time in the theory and the reality contrast as well as in the SWOT analysis foundation, this article discovered that the Macau construction industry in the influence construction industry 20 targets demonstrated is in the weak trend, yet in Macau's construction industry the local traditional contractor is at the disadvantageous competition position.Thirdly, in politics Macau once was deeply influenced and ruled by the Portuguese Macau government, after return to main land China "one country two systems, Macau is ruled by people of Macau" is practiced; in economic it is mini-economic system; the factors of mixture of Chinese and Western culture and so on, this article carries on the revision to the Baud five strength competition analysis models. It also proposed the five strength analysis model to suit the Macau S.A.R. mini-economic system..Finally, the proposed countermeasure of competitive power promotion of the Macau construction industry and the local traditional constructor mainly are:Government policy reform; Industrial organization function adjustment; As well as organize the industry member to form the organization of study.