Research On The Economical Benefits Of The Protection Institution Of Geographical Indication Of Huangshan Teas From The Angle Of Tea Farmers And Tea Enterprises

In today's ever-growing global economy, geographical indication is not only a kind of intellectual property rights, but also play an important economic role, being the multilateral or bilateral trade negotiations issues. Although our country started rather late in the protection of geographical indication, we took active orientation on the implementation of the protection of geographical indication. There is still big dispute worldwide on the protection of geographical indication, therefore, in order to better use the international rules related to geographical indication, to protect and promote the development of product with Chinese characteristic, further studies on the implementation status of our country's protection institution of geographical indication have undoubtedly very important sense.This paper make the researches on the protection institution of geographical indication of Huangshan teas, with tea farmers and tea enterprises as a breakthrough, from the angle of economic benefits, combining the normative and the empirical research methods. Its main contents are as follows:Chapter1:The introductory sectionThis part introduced briefly the overall situation of this paper, explains the research background and meaning, the research object, purpose and the research content and the papers structure, research methods and the technical route and possible innovation points and limitations etc.Chapter2:The summarization of theoretical knowledge and literature reviewBasic theories and the existing research achievements related to geographical indication protection are summarized and reviewed briefly. Chapter3:Discussions on domestic and international protection institution of geographical indicationIt mainly introduces the main international conventions related to the protection of geographical indication, analyzes the protection institution of geographical indication of EU, France, the United States, India, and China.Chapter4:The analysis framework of economical efficiency of the protection institution of geographical indication of Huangshan teasFrom the angle of Huangshan teas supply chain This chapter classified the relevant benefit-related suppliers of Huangshan teas production, then list the theoretical assumptions to Huangshan teas production supplies, and build theoretical and empirical analysis framework for economic benefits researches, which is the base to make analysis of the behavior of Huangshan teas farmers and enterprises.Chapter5:Analysis of the survey with samples of tea farmersThis section mainly uses statistical methods to make preliminary sorting and statistical analysis of survey datas to tea farmers, and show the descriptive analysis results.Chapter6:Empirical researches on the economical benefits of the protection institution of geographical indication of Huangshan teas——from the angle of tea farmersThis chapter studies the influences of the protection institution of geographical indication of Huangshan teas on the income of tea farmers. Based on the compare between the economical benefits of the ordinary teas and the geographical indication Huangshan teas, we make further researches on the selected 328 tea farmers of geographical indication Huangshan teas, to work out the economical benefits of producing geographical indication Huangshan teas. Therefore, firstly, set up the theoretical model for the economical benefits of producing geographical indication Huangshan teas, then using the appropriate econometric methods, make analysis of the economical benefits of tea farmers'producing of geographical indication Huangshan teas and the major determinants.Chapter7:Empirical research on the economical benefits of geographical indication Huangshan teas production of enterprisesThis chapter is about the factors influencing the economical benefits of enterprises' production of geographical indication Huangshan teas. Therefore, firstly, the author set up the theoretical model for the economical benefits of enterprises'production of geographical indication Huangshan teas, and then using the appropriate econometric methods; make analysis of the factors influencing the economical benefits of enterprises'production of geographical indication Huangshan teas.Chapter8:Analysis using binary logistical model on production willingness and its influencing factors of geographical indication Huangshan teasThe production of geographical indication Huangshan teas depend on tea farmers, and the development of the industry of geographical indication Huangshan teas depend on tea farmers'production.willingness. This part makes theoretical analysis on tea farmers' production of geographical indication Huangshan teas from the aspects of farm behavior rationality and their behavior objective of profit maximization. On this basis, it establish binary Logistical model, and make the research on production willingness and its influencing factors of geographical indication Huangshan teas farmers.Chapter 9:Conclusion, countermeasures and proposalsBased on the above statistical and quantitative analysis results, it draws the overall conclusions and countermeasures, point out the problem worthy of further researching.In this paper the main conclusions are as follows:(1) Through comparison between the income tea producing of the ordinary teas and with geographical indication teas, the results show that the protection institution of geographical indication of Huangshan teas has effectively improve the income of tea farmers. It also shows that capital investment, labor input and geographical indication positively influence the income, to different extent. Geographical indication, the explanatory variable that we mostly concerned about, has the most significant effect on the income. Thus, the protection institution of geographical indication of Huangshan teas has effectively improved the income of local tea farmers.(2) Apart from capital investment and labor input, a series of other factors affect the economical benefits of tea production. The survey with the production of 328 tea farmers producing geographical indication Huangshan teas show that the following factors have impact on the economical benefits. As for the basic family characteristics of tea farmers, average age of the family, average cultural level, producing area per capital, to a certain extent, affect the economical benefits, but the effect are not significant. As for the production characteristics of tea farmers, input of special facilities for tea producing, buying patterns of fertilizer and pesticide, ways of pest control, tea farmers'value degree to pesticide residue, cognition level to geographical indication,Huangshan teas, all above factors, have significant effects on economical benefits. Market characteristics, whether tea farmers make transactions with tea enterprises by the way of agreement, whether they know enterprises'requirement for quality, whether tea firms provide technological guide and profit refund all have positive effects. For The external environment characteristics, including whether or not tea farmers join the farmer cooperatives and the role relevant government departments has played on producing of geographical indication Huangshan teas. Thus, production economical benefits of geographical indication Huangshan teas is the result of multi-factors, and has its inherent regularity.(3)Analyze through output - input comparison between the ordinary teas and the geographic indication teas, constructing the economic benefits comparative index of enterprises'production of geographical indication Huangshan teas. Research shows that enterprise geographical indication Huangshan teas production economic benefits is affected by a lot of factors. About the basic characteristics of enterprise itself, enterprise scale and technology researchers geographical have significantly positive effects on the economic benefits of geographical indication teas production, but significance are different; As for the enterprises'production characteristic, the determinants are made up of the quality test and control system construction and system of person in charge, and both the two variables achieved a significant level; about the enterprise market characteristics, the enterprise product brand popularity exists a remarkable effect, and the variable of sales market has a positive effect, but the impact is not significant. As for the external environment characteristics, the proportion of enterprises'base raw material purchasing and function of relevant government department have positive effect, but significance are different, and the influence degree is different either. Therefore, the economical benefits of enterprises' geographical indication teas production is affected by multi-factors, and has its inherent regularity.(4) Production of geographical indication Huangshan teas affects the development of industry of geographical indication Huangshan teas. In general, the intention to produce geographical indication Huangshan teas is rather intensive, but it differs obviously among the tea farmers. The willingness is significantly correlated with tea farmers'cultural level, special facilities investment, recognition level of geographical indication Huangshan teas, attention to tea quality, and the degree to which pesticide residual is valued. And the willingness is positively correlated with the following factors, distance to tea markets, age of the head of a household, scale of production and operation, size of family etc. but not significantly correlated with gender of household head, ratio of tea income, accounting for the whole family income, propaganda and training activities of geographical indication, and function of related government departments. Thus, the intention to produce geographical indication Huangshan teas is affected by many factors, and has its inherent regularity.Based on the above research conclusion, this paper puts forward some countermeasures and suggestions:(1) stress fostering leading enterprises of tea industry that do business of geographical indication teas, built well-known brands of geographical indication Huangshan teas;(2) enterprise should strictly control tea quality and construct quality standard system and guarantee system to ensure superior quality of geographical indication Huangshan teas; (3) actively encourage enterprises to update equipment, quicken the pace of modification to ensure the stable and better quality;(4) seize the domestic market at the same time actively explore international market; (5) gradually instruct tea farmers to suitable scale operation, stimulate tea farmers to input tea-related special investment facilities, increase tea farmers'income; (6) actively explore more effective agriculture-enterprises benefit coupling mechanism; (7) intensify propaganda of the protection of geographical indication Huangshan teas, enhance the people's awareness of protection.In addition, the government should make a difference in the use, management and protection of regional public brand of geographical indication Huangshan teas, therefore, Huangshan city government departments at various levels shall (1) provide policy support. study and enact industry development policies of geographical indication Huangshan teas, especially in the financial investment, public brand publicity aspects, work out preferential policies and supportive measures for the sake of the long-term healthy development of tea industry, and creating good policy environment;(2) strengthen cooperation and increase supervision, anti-fakes and rights safeguard dynamics, stressing the supervision of geographic indications Huangshan teas after declaration, regulating the tea market order, ensuring the quality reputation of geographical indication Huangshan teas, promote the healthy development of geographic indication Huangshan teas industry.