| Green production behavior of tea farmers is the main path to realize the goal of "green water and green mountains are mountains of gold and silver".Green production can not only protect the environment and create "green water and green mountains",but also effectively raise the price of green tea production and realize the "gold and silver mountain" of farmers' income under the condition of the perfect market system of "high quality and high price".At present our country's stage of agricultural development is the era of giving top priority to produce quality orientation.and China's agricultural development is facing severe food security and ecological environment deterioration risk,behavior of peasant household green production is one of the key ways to relieve the security problems.Strictly control the farmers applying pesticide behavior have become a top priority to ensure the quality and safety of agricultural products,and develop green agriculture,ecological products and the only way to achieve rural revitalization strategy.The application amount of pesticides per unit area is more than twice that of developed countries,and the utilization rate of pesticides is far lower than the average level of developed countries of 50% ? 65%.How to effectively promote the reduction of pesticide application by farmers,ensure the tea collection in the safe interval period and take physical prevention and treatment measures,make green production become the voluntary action of farmers,and achieve the goal of the government to achieve the optimal supervision effect with the lowest supervision cost is a hot issue that both the theoretical circle and the political circles pay attention to.And geographical indication reserves of local government and community organizations at the grass-roots level to the supervision and management of small-scale peasant household green production behavior more standard,because of geographical indication products brand reputation mainly comes from the country of origin,in order to maintain joint brand effect,farmers must be in strict accordance with the geographical indication product quality specifications for production.Also to ensure the quality requirements of geographical indication products and brand value,and community organizations at the grass-roots level must pay more attention to the producers such as the supervision of the production behavior.Therefore,how to use geographical indication protection to improve farmers' green production behavior,meanwhile improve the income effect of tea farmers.This paper is based on the perspective of geographical indication protection,using the data of 818 households in shaanxi,sichuan,zhejiang and anhui provinces,45 village-level data,8 tea industry management departments,98 cooperatives and 131 tea factory data,investigates the geographical indication protection main body behavior of tea farmers green production affect the intrinsic mechanism and effect,and put forward to promote green production behavior and improve farmers households production income effect of countermeasures,so as to incentive and restriction system in the development of Chinese agricultural green provide empirical analysis and theoretical support and policy optimization.Therefore,the important research conclusions of this paper are as follows:(1)The spatial agglomeration of farmers' green production behavior is obvious.The agglomeration of green production behaviors in different regions is different.The probability of agglomeration of farmers in Shaanxi Province is more obvious,while the farmers in Anhui and Zhejiang Province are in the process of abatement.The agglomeration effect of the aspect is not obvious;to ensure that tea is collected during safe intervals,the current situation of agglomeration in Anhui Province and Zhejiang Province is more obvious,while tea farmers in Shaanxi Province have failed to ensure that tea gathering during safe intervals is more concentrated;farmers in Anhui Province The probability of taking physical control measures is slightly more,and the behavior of Zhejiang tea farmers failing to take physical control measures is the most obvious.(2)Geographical indication protection has different degrees of influence on farmers' cognition of green production.Empirical analysis shows that farmers' cognition of green production is generally low.Descriptive statistics of groups show that there are significant differences in the cognition of green production among different groups.Without the participation of other subjects in the protection of geographical indications,the degree of government protection has a significant positive impact on the green production cognition of tea farmers.When community protection is added,the protection intensity of the government has no significant impact,while community protection intensity has a positive and significant impact on the green production cognition of tea farmers.(3)There is also heterogeneity in the impact of geographical indication protection on green production behavior of tea farmers.Empirical research shows that: Pesticide application is common among tea growers,and physical control measures of tea farmers are low,but most of them can still pick tea in a safe interval.Community protection has a significant positive impact on reducing the amount of application and ensuring tea picking in the safe interval.However,cooperative protection has a significant role in promoting the adoption of physical prevention and control measures for farmers.Green production cognition has significant mediating effect in the influence of government protection on green production behavior of farmers,while green production cognition has no significant mediating effect in the influence of other protection subjects on green production behavior of farmers.(4)Geographical indication protection of farmers not green in the production of ignorance and unscrupulous behavior affect the path is the existence of differences,in order to further explore the influence factors of their respective,empirical analysis are as follows: there are too much in the behavior of the tea farmers applying pesticide,69% of the aggregate is a kind of unscrupulous behavior,behavior accounted for only 31% of ignorance,but not according to safety interval picking tea in the tea farmers,65% of the aggregate is a kind of ignorance behavior,unscrupulous behavior(35%).The degree of differential impact of the protection efforts of the government,communities and purchasers on ignorance and unscrupulous behaviors,with regard to different distributions of ignorance and unscrupulous behaviors,differentiated geographical indication protection strategies are adopted in different regions.(5)Green production behavior of tea farmers will significantly affect their income effect.Through empirical analysis,this paper can conclude:Tea farmers in different tea plucking behavioral decision during the interval of security income of tea output effect,significantly reducing pesticide group tea tea farmers income level is lower than not applying pesticide group tea farmers income level,but to ensure the safety in the interval,or a set of physical prevention and control measures of tea tea farmers income levels are higher than to ensure that the safety interval tea plucking or no physical prevention and control measures of tea tea farmers income level. |
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