Study On The Mechanism And Path Of The Disruptive Innovation In The Mature Large Enterprise

Disruptive innovation is a kind of innovation based on disruptive technology. By departure from the performance attributes viewed by mainstream market users and introducing the product or service which is liked by lower users or new users, Disruptive innovation is getting across occupy lower market or new market and gradually destroys or replaces the product or service in mainstream market. Since as the last decades in 20th century, the developed countries' leading large companies usually encounter failure in the face of the disruptive innovation originated from the small enterprise, therefore, the disruptive innovation become more and more important during the market competition. In the developed countries, both the academician and entrepreneurs attach very importance to research the disruptive innovation. The disruptive innovation is very different from the sustaining innovation, the traditional innovation management theories and rules are difficult to be applicable to the disruptive innovation, Chinese large enterprises in a great measure lack effective method to develop the disruptive innovation. Therefore exploring the probability of Chinese mature large enterprise developing the disruptive innovation, the idiographic approach and mechanism to actualize the disruptive innovation, that have strategic academic meaning and reality to technological innovation management of Chinese corporation, this research was just launched around this key problem.In this paper, I firstly discuss the dilemma and outlet of the mature large enterprises in front of the disruptive innovation. By reviewing the evolution history of disk drive industry, the thesis summarizes some significant apocalypses. Because of comparative inferior position, the mature good-sized enterprises are easily plunged in the disruptive innovation traps, these traps always make the mature large enterprises neglecting the early action of the small enterprise and ceaselessly moves to high profiting market, when the small enterprise enters high profiting market finally, the mature large enterprises inevitably squeeze out of the market. By carefully analyzing the disruptive innovation traps and the failure process of the mature large corporation, the paper indicates that the mature large enterprises are being unexpected rescued from a desperate situation in the face of the disrupting innovation. The mature large enterprises may win the disruptive innovation warfare by actively strengthening some strategies, such as organization transforming, organization learning, forgetting the past experience, explored market forecasting and exceeding market orientation et al.Secondly, on the foundation of summarizing the domestic and international research results on the key influence factors and developing mechanism on the disruptiveinnovation, the paper proposes the investigation frame of theory hypothesis and mechanism modeling for the mature large enterprises developing the disruptive innovation. This text carries on enterprise's questionnaires investigation through the random sampling and selective sampling methods, executes the statistical analysis to the sample data adopting structural equation modeling software (Amos) and classical statistical software(SPSS). The results of study show that the technology opportunity capability, market orientation capability and cannibalization capability are remarkably impacting on the disruptive innovation performance of the mature large enterprise, at the same time, the technology opportunity capability, market orientation capability and cannibalization capability are affected by the enterprise's superior leaders focus, organization learning ,innovation resource configuration, enterprise culture and the inspiritment mechanism. In order to heighten the disruptive innovation performance, the mature large enterprises can improve the technology opportunity capability, market orientation capability and cannibalization capability by ameliorating the organization factors such as the superior leaders focus, organization learning , innovation resource configuration, enterprise culture and the inspiritment mechanism. The results of study also show that, the circumstance turbulence including technology circumstance and market circumstance influence the relationship between the disruptive innovation performance and the disruptive innovation capability such as the technology opportunity capability, market orientation capability and cannibalization capability.Third, based on the strategic methods and developing mechanism of disruptive innovation, this text does the exploratory analysis on the idiographic methods and paths to the mature large corporation developing the disruptive innovation, proposes that the large enterprises can develop the disruptive innovation by interior venture capital, exterior technology cooperation and exterior technology mergers & acquisitions, case study is also used in the thesis to prove the practical function of the three paths. By comparing the three paths, the paper indicates their applicable conditions, the enterprises must select the suited path according to their resources, capability and culture.