Research On Structure Optimization Of Chinese Vegetable Supply Chain

In China, vegetable production plays an important role in Agriculture. Its growing, transporting and selling have come a long way under the government's guideline and support. China is, now, the biggest vegetable production and exporting country in the world. With living standard improved, Chinese people have been paying more attention to its supply safety. In addition, in the realm of international business, a higher criterion for greenstuffs safety is among the top agenda, which makes the upgrading of supply chain system inevitable.Our vegetable supply chain has emerged. However, compared to the developed countries, it still lags behind, especially in its safety and efficiency of the supply chain. Hence, the research of the relevant fields has become very meaningful.In the research, the system economics and management theories have been employed. Besides, based on the data of a filed trip investigation, the nature-determine, quantity determines and main component analysis have been used to improve the safety and efficiency of the supply chain. With the optimization of the chain structure, the "bottleneck"of the development is expected to be solved.There are nine parts in the thesis including introduction, covering mainly six realms.In the introduction, based on the research background, the relevant achievements, the research method and framework are mentioned, through which some new ideas have been pointed out.Chapter Two discusses the supporting theory. With the concept of supply chain management and trade cost theory mentioned, the vegetable supply chain incorporation theory is presented, which sparkles a new way for the optimization of the chain.Chapter Three focuses on the description of the current domestic supply chain situation. Specializing in the chains of production, transportation, process and selling (including the international market), the research has, on the one hand, confirmed the great development of the industry, but on the other hand, found the deficiency of it quality and transportation. Thus, more effort needs to be made in the resource incorporation, information share and technology exchanges.Chapter Four is the research on the development mode of Chinese vegetable supply chain. Through the terminal of the chain, two development modes have been found, namely, the system with the supermarket as its terminal and the one with the farm product market. Though complimentary to each other, the former is regarded as better tool. The research also suggests that the two systems will co-existing for a long period of time.Chapter Five uses the game theory to look at the different benefits of the relevant parties in the system and finds out the concealing characteristic of the vegetable safety issue: when the safety cost is relatively high, firms are reluctant to invest on it, which is the explicit result of the misleading market. In that sense, the safety issue belongs to the public security and it is the duty of government to employ its supervision power on it.The following three chapters are of the positivist research. Through the analysis of the choices of the consumers towards the terminal of their vegetable buying, it has been found out that, with the development of the people's living standard and their consumption safety awareness, more are inclined...