China's Advertising Archetype Research

Advertisements stimulate role come from? Human deep psychological factors affect advertising results? The empirical research to the study platform for measurements, in conjunction with the relevant theoretical archetype theory on personality and brand personality psychology research methods, found China's advertising archetype models and analysis on the basis of this model in specific advertisements show the characteristics and significance Research reveals archetype is revealed one of the important ways of advertising deeper forces.The study analyzes the theory and the West criticized the archetype of relevant studies systematically, summarized the history and status quo of China's criticism of the archetype, inspected the archetype theory in advertising research applications that China's advertising almost a archetype research gaps. In further studies related to the archetype brand personality with personality psychology research ideas, that it can use the psychology of advertising related analysis methods Chinese archetype research. The theory of archetype is the basis of archetype advertising. Brand personality study of the psychological research field is an important content in marketing, and advertising archetype research is constructed by brand personality and character of some of the basic assumptions and psychological methods of a archetype model. Psychological and personality factors analysis is an important means of brand personality study, the methodology used to find a archetype of the basic factors, as well as advertising their mutual relations. It is a archetype model of...