Study On The Mechanism Of Operating And Development Of Small-Commodity Transaction Market

China's small commodity transaction market has a long history of development. This market has been expanding rapidly since China's opening and reform; its growth has contributed significantly to the progress of our rural, urban and national economy. The study on the operating and development of small commodity transaction market is both theoretically and realistically important.By basing on the analysis and study of existing market definition, along with the viewpoints from systematical science, the author has proposed, in this text, new definition to the small commodity transaction market and studied the features of network structure of this market; the contents stated therein can provide theoretical foundation to the all-round understanding and study of small commodity transaction market.The businessmen in the small commodity transaction market, in other word, the merchants, are integral parts of system of small commodity transaction market. By basing on the theory of middleman, this text has fulfilled a model study on the commercial activities of small commodity market, including merchants'pricing, price adjustment, stock adjustment and market liquidation, also the creativity of merchants for the operating and running of this market, as well as the meaning of their presence; thereby determining the leading position of merchant in the business process of small commodity transaction market. This text has also studied the competition between merchants, including location competition, sales competition, prices competition, services competition, position competition and competition of business pattern; all these are complementary and revolutionary to the supposition of full-competition between the merchants of small commodity transaction market. The studies on the relationship between the small commodity transaction market and logistics & transportation, mode adopted, issues of logistics & transportation, also the measures to solve these issues, as well as a study carried out in accordance with the theory of chess on the issues of collection of merchants'loans via logistics enterprises are included in this text; thereby providing theoretical guidance to the all-round improvement of function of small commodity transaction market through the concept of logistics & transportation.Moreover, the author has also studied and analyzed the over-use of public resources, issues of fake or inferior quality commodity, and tax evasion, also the evolution of this market under optimal internal and external environment, and process and features of evolution of this market, as well as the connotation, cause and measures to the sustained development of small commodity transaction market.Through the cases analysis to the Zhengzhou Shoes Transaction Market, the author has verified the theories and conclusion related to the operating and development of small commodity transaction market.