Research On Mechanism And Benefit Of Information Consumption

"A intangible wealth and authority basis t more flexible than gold, currency and land is taking form and this new basis take the predominance of thought, technology and communication dominant as the sign, in a word, which takes'information'as the sign", the American scholar Laziluo said.In agricultural economy age, land is the capital which human being depends on for survival; in industry economy age, capital is the necessary element for survival; in information economy age, knowledge and information are key factors for developments of individual, enterprise and the country."Information"is changing human being's working style, thinking style and life-style, becoming a new kind of productivity for altering social development, promoting entire development of human society.Radically, information is the conditions of society survival and development, the resources of social development; information is the intermediary between host and object, the material of human being thinking from the aspects of cognitive; judging from relationship between people's behavior and purpose, information is the basis of making decision, the soul of controlling. From the point of social development, information is the source of innovative activities, the footstone of innovation. Any way, as the developing resource which is as important as material and resource, information will be exploited and utilized sufficiently. However, the exploitation and utilization of information resources must be realized through information consumption behaviors, so information consumption process and relevant theories should be studied aiming at providing relevant supports for individuals, enterprises and governments.Based on penetrative research and integrative analysis of investigation, this dissertation analyzes and demonstrates the information supply and demand, influences of information consumption, information consumption mechanism, information consumption benefit, and the relationship between inhabitant information consumption and their income systematically and deeply through research method of combination of theory and practice.This dissertation firstly analyzes the background and significance of information consumption research, defines the involved concepts and discusses the main research methods and the train of thought of research. Moreover, this dissertation comments on the domestic and foreign literatures, and analyzes the problems and insufficiencies of the current research; it also analyzes the theory fundament and builds the theory supporting system model of information consumption.Concerning the related theories about information consumption, this dissertation analyzes the conceptions of information consumption from four aspects of the information consumption actor, information consumption object, information consumption process and information consumption environment, analyzes the connotation of information consumption; the information supply concept, the information demand concept, the connotation of information merchandise and the connotation of information consumption benefit, and discusses the information consumption environment, the types of information consumption actor and information consumption psychology; claims that information consumption should include information product, information service and free service and analyzes the type, graduation and concrete characteristic of information consumption.Information supply and demand is the initial process of information consumption. This dissertation firstly analyzes the information supply from several aspects, such as the supply price elasticity of information consumption, the information supply function and its curve; analyzes the information demand from several aspects, for instance, information demand actor, information demand elasticity, the influences information demand, information demand function and its curve; furthermore, analyzes the state of information demand equilibrium and the influences on it based on the above research.There are many factors which influence the information consumption, this dissertation builds the mechanism model of influence of environment and information supply and demand on information consumption, expatiates the international and domestic environments which influence the information consumption, analyzes the influence of the information product, information market and the state of information industry on information consumption, analyzes the influences of information demand's time, energy, information diathesis and incoming on information consumption.Based on the information supply and demand theory, this dissertation analyzes the information acquirement mechanism, knowledge formation mechanism, information consumption revenue produce mechanism systematically, constructs the model of information consumption mechanism, and analyzes the relationships of information consumption mechanism.Consumption benefit is the final goal of information consumption, and also the last process, this dissertation analyzes the information consumption benefit from two aspects of interior and exterior through the qualitative method and quantitative method, analyzes the interior of information consumption from three levels of inhabitant, enterprise and government, analyzes the exterior of information consumption deeply based on the externality theory, network externality theory and the externality of information consumption theory, analyzes how to compute the external the information consumption benefit by using the theories and idea in welfare economics and puts forward the countermeasure about how to correct.In order to solve the problem that is the relationship between inhabitant information consumption and their incoming is the first one decide the second or the opposite, this dissertation gives the analysis of sample on the domestic urban and rural inhabitant from 1985 to 2005 through the quantitative method, educes the concrete rule about the inhabitant information consumption and their incoming with the analysis of reason, that is the urban inhabitant's incoming decides their information consumption from 1985 to 1996 and information consumption decides their incoming from 1996 to 2005; rural inhabitant's incoming decides their information consumption always but not the same as the urban inhabitant.The whole dissertation is further analyzed by the information consumption sample on farmers who sale melons on line, and also the five processes of information consumption in detail, which are information demand, information supply, information operation, acknowledge formation and information of consumption benefit are analyzed, the context and conclusion are also checked out.Finally, the author summarizes conclusion of this dissertation, proposes the relevant countermeasures for promoting the information consumption basing on that conclusion, summarizes the innovation of this dissertation and prospects the continuous research on this subject.