Research On Competitiveness Of China's Catering Industry

Along with the great development of production and the technology, the scale of global economy is becoming larger, the industrial structure is being adjusted continually, the service sector is more and more important, globalization is continually strengthened and China speeds up its progress of marketization and globalization.How is the competitiveness of Chinese catering industry? How it competes with foreign transnational catering groups in the globalization tide? Can the Chinese catering industry spread over the world and expand its influence by strategic promotion? These are my focus in this dissertation which aims to analyze current situation of the competitiveness of China's catering industry and explore how to further promote its core competitiveness.This paper has introduced the general theory of industrial competitiveness to catering field, made some corrections and supplement to the Michael Porter's Diamond Theory, constructed the theoretical framework for the research of competitiveness of catering industry and made complete discourse on the theory connotation of catering industry's competitiveness on the basis of analyzing the catering industry characteristics. I define the competitiveness of catering industry, including international and regional competitiveness, as the ability by which a national or a regional catering industry captures the comparative advantages in the aspects of productive resources, market share, economic profit when competing with ones from other countries or regions. The competitiveness of catering industry could be interpreted from seven aspects respectively, which are abilities of expanding market, earning profit, integrated innovation, lure to talented-human-resources, culture-control, environmental competition and sustainable development.This paper has set up a index system to evaluate the competitiveness of catering industry and analyzed empirically the domestic competitiveness among regions and international competitiveness on the basis of theoretical analysis. A general conclusion can be drawn that Guangdong, Beijing, Shanghai, Jiangsu and Shandong own higher domestic competitive power than Guizhou, Qinghai and Hainan while there's a big profit gap between catering entities both at home and abroad. Comparing to developed countries, the scale of Chinese catering industrial is smaller. The high level of profitability owes to low cost of labor. From the point of sustainable development, domestic catering industry has strong developing ability. There's large space for improving industrial competitiveness. The discrepancy of competitive ability between international and domestic is resulted from many kinds of factors. Among these are the level of the economy development, urbanization advancement, development of related industries such as financial etc., geography environment and social cultural environment.Nowadays, the international competition of catering industry is focused on the field of fast food. In this paper, we analyzed in detail the international competitiveness of fast food industry by means of benchmarking analysis on the basis of comprehensive analysis, compared competitive conditions of Chinese famous fast food corporation with those of international fast food groups. The result shows that there is a big gap between Chinese fast food and international fast food groups in the aspects of profitability, innovation and talent-gathering ability.Finally, basing the previous analysis, the corresponding tactics are put forward in this paper for promoting the international competence and domestic regional competence from aspects of brand, chain operation, human resources, circulation economy and internationalization. We hope it is helpful to the development of China's catering industry.