Leisure Demand Explore And Marketing Innovation Based On Experience Economy

In this dissertation the characteristics of the times Experience Economy main line to the background of leisure tourism products targeted for the study to experience economic times of leisure consumer demand for the entry point, and experience economy and the introduction of the concept of the development of demand and related theory, the depth of consumer demand Mining research paradigm, experience with the background of the times and economic value, refined into a leisure experience in consumer demand changes in trends in the economy, and in accordance with the changes in consumer demand by leisure destination marketing innovative models, and through Tianjin leisure resource development experience to provide practical marketing case basis. Main contents are as follows:Part one: Literature Review and Analysis. Marketing paradigm from the laws of the evolution of the theory of needs were reviewed. Explore the relevant research fields to define the concept of experience, experience and experience the fundamental content consumption, as well as the customer experience needs identification and design of the customer experience. Travel related to the experience Review of the study, master tourist experience on progress at home and abroad. Recreational needs of the domestic and foreign research be summarized and current research to the existing problems and thinking.Part two: Experience economic background and psychological needs of the consumer behavior characteristics. Based on the experience of economic and other forms of economic comparison, pointing out that experience economic restructuring era of business logic features. Consumer Psychology from the experience - behavioral models, consumer buying experience process, the consumer type experience, the consumer experience of customer satisfaction model four aspects of the experience re-building the basic consumer buying patterns. Marketing Management from the framework of the system, a systematic analysis of consumer experience with the traditional consumption in the psychological - behavior patterns, purchase process, the consumer type, customer satisfaction behavioural differences.Part three: Based on the needs of the leisure experience excavation depth product development. Carding summed up the excavation of consumer demand paradigm of experiential marketing channels to create customer value analysis model and the value of experience. From the leisure experience start with the classification of products that leisure experience design concepts and basic principles put forward as a "dummy" product design features that leisure design to balance human needs and nature, society, the relationship between people. Based on the proposed Quality Function Deployment (QFD), leisure services experience product design ideas, and build a leisure experience in the consumer experience of the effects of model. Analysis based on the needs of the mining depth of experience in outdoor sports product value innovation, and explore the needs of rural tourism experience elements of Mining and experience molding products.Part four: The experience of the leisure experience economic model of product marketing innovation. Experience times of leisure destination marketing strategy dynamics analysis, experience era leisure destination marketing mechanisms and strategies. Based on the experience motivated types of leisure and recreational experience strength of the leisure experience building dynamic model. Recalling the demand-oriented marketing course of the development of model constructed based on the implicit demand Mining leisure experience product marketing mix models and tools, and case studies.Part five: An Empirical Study. Analysis of Tianjin Development of leisure tourism resources, and future city development trends in the tourism market forecasts. Experience from the perspective of Tianjin direction of the development of tourist resources, to experience the Tianjin Economic & Resource Development's strategic choice to the final analysis of the Tanggu blue tourist corridor of experience planning concept.