The Study On Customer Order Decoupling Point Positioning In Mass Customization

As the competition brought by the economical globalization becoming more and more furious, if you want to seize and extend the market you must satisfy your customers'individualized needs. And so, mass customization has been the preferred production pattern for enterprises. At the same time, the advanced manufacture technology, information technology and the development of management technology make the mass customization become possible. Mass customization is a pair of contradictory synthesis: the mass production causes the enterprise to obtain the low cost delivery, but the customization can satisfy the customer enormously. And the key to harmonize the paradox is the effective position of customer order decoupling point. Though several papers have discussed the conception of customer order decoupling point, little work has been done on its influence factors, influence mechanism and position model. Outspreading from its conception, this paper discussed the basic theory, method, strategy about customer order decoupling point. And the main work includes the following aspects:1. Analysis of focuses of mass customization and problems to be strengthened in future. By summarizing the existing mass customization relevant research literature, offers the attention in mass customization. Then, according to the development of scientific research in this field is urgently needed in-depth study direction that is customer order decoupling point positioning research.2. Study on the basic theory of customer order decoupling point. Position of customer order decoupling point is mainly determined by the relations among customization cost, customer need, and customization time and enterprise production ability. First, this paper annotated the conception of customer order decoupling point, and discusses the conception of customer order decoupling point and its role in mass customization production pattern. Then, factors that influenced customer order decoupling point position is offered, which mainly includes market, product, and production. Then, construction model is founded which is based on economic theory, and the analysis of its mechanism. Finally, the reason and motive of customer order decoupling point shift, and its influences to all factors is analyzed.3. Positioning model of customer order decoupling point. From the viewpoint of production, this paper mainly offers a customization order decoupling point position model which is based on production flow. And the production process is subdivide into design and manufacture along with the need of study. The part first offers the analysis of customer order decoupling point. Then, customer order decoupling point in manufacture viewpoint is analyzed. Then, customer order decoupling point in design viewpoint is analyzed. Finally, study on two-dimension model which integrated design and manufacture. Traditional production process involves manufacture and design together, which goes against analysis. This paper will offer the reason that from the different viewpoint of manufacture and design, and the reason of integration between them.4. Study on application of postponement strategy in customer order decoupling point position. In the production and process of mass customization, maximize the same procedure as far as possible to obtain the economies of scale, postpone those different production processes, namely postponement strategy. This part first offers basic theory of postponement strategy, conception of postponement strategy in customization, advantage and condition for postponement adoption. Then, classification of postponement strategy based on customer order decoupling point. And discuss the relation between postponement strategy and customer order decoupling point, influence of customer order decoupling point position to postponement strategy. Compare among different postponement strategy. Finally, application and implementation of postponement strategy is offered.5. Interference solving strategy in customer order decoupling point position. Positioning of customer order decoupling point is a group decision process, and interference can not be avoided during its decision. The part first offers the reason of interference occurrence, and mathematic model for interference. Then, systematic clustering method used to get customer group demand, mathematic description of individualized customer demand is offered. Finally, interference solving and harmony model is constructed.6. Case validation in Harbin Air Conditioner Company. First, basic condition of the company, main products, challenge faced is offered. And then, the model, theory, and method offered in this paper were verified by tube bundle, which is the main product in HAC Company.