Studies On The Postponement Strategy In Supply Chain Based On Mass Customization

Enterprises urgently need a new mode of production in the new market environment, that is what mass customization (Mass Customization, MC) resulting from. While the supply chain management strategies are also different from its under mass production because of significant differences in many respects between this kind of model and the traditional mass production one. Meanwhile, in order to rapidly meet the diverse needs of end consumers on the base of reducing the cost and risk at a certain level, enterprises tend to process the whole production and supply to be the same procedure as much as possible to maximize the production process, to obtain economies of scale in the end. While the orders which are different from those according to the production of the production process will be deferred as far as possible to extend it, so the late strategy emerged in the supply chain management and also plays an important role. This paper deeply analyzes the conception of the supply chain, mass customization, and detention in manufacturing as well as the actual operation under the delay in mass customization manufacturing cost advantages of elaborate and finally the establishment of deferred decision-making model and cost function of mass customization. Context of this article can be attributed to the following aspects.Firstly, this paper analyzes the study background, where the automotive industry faces opportunities and challenges in the country which expanding domestic demand and strengthening the infrastructure, further points out the practical significance of this study.Secondly, it analyzes the supply chain concept based on the combination of the development of automobile industry in recent years, educes the delays in the supply chain management strategy for the application of the possibility and further explores the supply chain management in the application of the strategy is feasible or not.Thirdly, it analyzes the concept of mass customization, introduces how to achieve mass customization in practice, and in order to achieve the desired results needed a full range of co-ordination arrangements for co-ordination from the production line design, parts commonality, production tools.The theoretical analysis with the practice of mass customization to advantageous on cost, detailed analysis of related industries from the author's a long line of practice. Finally, the delay in manufacturing decision-making model and the cost of mass customization functions demonstrated usage of mass customization the application be deferred under the terms of its feasibility.