The Research Of Financial Sense And Financial Order On The Base Of Bounded Rationality And Mental Cost

Purposes of this thesis:1 Through the criticism on the rational economic person supposition in traditional finance and economics theories, this thesis will explore the importance of financial sense to financial and economic policy and discuss the significant way to overcome limit ration is to set up financial sense.2 According to the criticism on the neglect of sense cost, that is psyche cost in traditional finance and economics theory suppositions, this thesis discussed the significance of sense cost which exists in financial policy establishment and financial activities widely and generally to financial management and financial investment, and explored the reasons why financial professionals and financial participants can guarantee the greatest interest in the process of reducing sense investment and reducing sense cost in financial activities, and expressed that sense cost and greatest interest has no relevant relationships, but quite a lot uncertainty as well.3 Sense guides people's activities and the establishment of order is the result of sense. The establishment of a perfect and effective financial order depends on the establishment of good financial sense. In fact, from just economic angle, the lack of financial sense in Chinese lies in the lack of sense cost when people are formulating financial policies and setting up financial orders and the sense investment and limit sense have some logic relationships of the same origin. That is to say, it is the limit sense of people that leads to the existence of thinking cost, that is, energy devotion in decision-making. The minimum of energy devotion is the final destination of people's decision-making and how to realize it depends on the setting up of financial sense and only through the construction of an effective and reasonable system with the establishment of a perfect financial order that the destinations can be reached. And this purpose and realization is the important reason why we should strengthen sense devotion. Only through this system and construction, sense devotion can be reduced ultimately in financial decision-making and financial management.