The Competitiveness Of Chinese Aluminum Industry Study

China's aluminum industry was oriented in the mid 20^th century 50's.Nowadys, it has formed a relatively completed industry system which makes the bauxite, alumina,electrolytic aluminum,aluminum processing and R&D as one.However, our country is far fi'om being an aluminum industry power,although it has the world's biggest aluminum production.On one hand,the overall technology level of China's aluminum industry(CAI) is in a low position among the international advanced ones; on the other hand,the allocation of the agent of production of this industry is limited to domestic market,and it is unable to be a global competitive strength.When it comes to the concept of industry development,it mainly concerns extensive economy, and puts the simplicity development of primary raw material in an important role, resulting in weak core competitiveness,weak international market control and influence and even weak overall industry competitiveness.Following the theories of industry economy,industry competitiveness and enterprises competitiveness,this paper is based on the consideration of the existing problems that about the industry's competitiveness.It adopts a series of methods which are multi-level blurting evaluation system,comprehensive index analysis,time series analysis,comparative analysis and contributes the strategies of promoting our country's aluminum industry's competitiveness on the basis of competitiveness index assessment system, five forces model,four elements of the "diamond" model and core competitiveness element analysis.It also has a practical significance of promoting the industry's development in a sustained,rapid and healthy way.As to the content,it refers to eleven chapters.The first chapter is introduction, including the background,significance,basic content,framework,research methods and innovations.Chapter two is the review of the studies of industrial competitiveness at home or abroad,concluding related concept system of the industry competitiveness. R contributes a new prospective of the competitiveness study of CAI.Chapter three is to describe the current situation analysis of CAl.The author put forward a "two high two low" characteristic of the aluminum industry competitiveness by investigating the CAI on the prospective of the production capacity,cost and technology industry layout etc.The fourth chapter is the competitiveness evaluation of CAl.In this part, the author puts forward that the competitiveness assessment of CAI should adhere to the principles of purposiveness,utility,comparability and adaptability also scientific and operational principles.This chapter also constructs the CAI competitiveness evaluation index system on the basis of three aspects including business environment, market competitiveness and strategic capability.By making clear the above mentioned,the author proposed a series of comprehensive evaluation of competitiveness about the most representative aluminum industry which also open to public,including the Aluminum Corporation of China,Yunnan Aluminum Co.,Ltd., Shanxi Guanlv Aluminum Co.,Ltd.The fifth part is the game analysis of CAI.The author proposed that prices and production levels are inclined to a competitive level gradually with the increase of the industry enterprises number.This conclusion is based on Stackelberg competition model,oligopoly price leadership model by using the dynamic game theory.The sixth chapter is the factors analysis of supply and demand.The author proposes that the cyclical characteristics determine the demand of aluminum products.It also depends on the situation of global economic growth.The aluminum supply depends on the capacity of every aspect of such industry supply chain.Chapter seven is the study of the acts of CAI,It discusses that the target of this industry and its pricing factors,also the different advertisement strategies of the different four stages including input,growth,maturity and decline.The eighth chapter is the study of CAI.It is based on the electricity consumption of electrolyzer, discussing the efficiency of China's Electrolytic Aluminum Industry and factors of enhancing the relatively efficiency in the aspects which are energy consumption, technology equipment and management technique.Chapter nine is the recommendation of CAI's development.The author contributes the policy recommendations on the basis of analyzing the structure and conduct regulations. Firstly,it is advisable to integrate resources and extend the industrial chain.Secondly, change the stereotype and enhance the competitiveness.Thirdly,adjust the structure, upgrade the management level.The last,foster the R & D ability and cultivate innovation.The tenth chapter is the Empirical Analysis of the competitiveness of CAI. This part takes Shanxi Aluminum Products Co.,Ltd as an example following the SWOT framework analysis.Chapter eleven is the conclusion.The innovations of this paper are:firstly,the author constructs a CAI competitiveness evaluation system which is composed of five first-class indicators and twenty three second-class indicators by using the benchmark in three aspects which are operational environment,market competitiveness and strategic capability. Secondly,based on the construction of a monopoly limited price model and to meet the Spencer-Morris separation conditions,the author puts forward that the low cost enterprises is more willing to take venture of cutting prices before suffering the long term low prices that makes the high cost incumbent to suffer an extremely higher mimic cost.Based on the above mentioned and analysis the manufacturer's conspiracy,it is concluded that the main factors affected the conspiracy of the aluminum industry are the market structure characteristic,the symmetry of the conspiracy enterprises,the stage of industry's growth and the cost characteristic of the industry's supply.Thirdly,it presents the mechanisms of preventing market pricing in aluminum industry,that is to say,making a price lower than the induced entering price to prevent entering the market.This price makes the potential enterer recognized that when they entering the market,the expected income will be offset by the cost of overcoming the market entering barrier or suffering retaliation.Thereby they give up their access of entering.