Studies On Overall Performance Evaluation System And Multidimensional Dynamic Game Theory In Agricultural Enterprises

Because of the crisp trait of agricultural production induces the elatively slowly development of agricultural economy in China. And the issues of agriculture, country and peasants are promoted obviously. Then, how to deal with"three dimensional rural issues"and how to cancel the two-dimensional characters between city and rural became the most important principal problems of economy development of China. Because of the important status of agricultural problems, an agricultural enterprise performance evaluation theory frame, measures and application steps were proposed in this paper based on the traits of agricultural enterprises.Agricultural enterprises not only are the head of agricultural industrialization but also are the power of extending agricultural industry chain and increasing peasants'income. Agricultural is both the efficient tool to connect peasants and market and the production organization, which changed the original material into products, so the development of agricultural enterprises can push on the agricultural economics in China. Enhancing the performance level of agricultural enterprises is the main measure to slove"three dimensional rural issues"and to realize"the New Socialist Countryside". But, the performance level in China is pretty low, because of the old management mode, absence of organization institution, scale limitation and absence of standardization in agricultural enterprises, which limited the development of push power from agricultural enterprises. In the environment of industry, agricultural enterprise is a kind of economy organization which cooperated with different benefited organizationes. So, how to harmonize the relationship of accounting, production process and innovation, customer and human resource in agricultural enterprises and how to calculate the performance level of the four aspects mentioned above are become into the research focus of investors, managers and researchers. Constructing an performance evaluation index system, which integrated into accounting data and non-accounting data, cooperate with quality data and quantity data, and obtaining the evaluation result of enterprise performance have become into an important aspect. Then, the enterprises can obtain efficient improving information based on the calculation result, i.e. the information of keeping on the high performance level for benchmark enterprises and providing improving information to the enterprise who want to enhance it's performance level. By using the agricultural enterprises performance evaluation, agricultural enterprises can improve its performance management level, activate production capability and improve the rapid development of the whole of agricultural economy.Through the comments of research on enterprise overall performance evaluation system, performance evaluation index system, performance comprehensive evaluation, agricultural enterprises'performance evaluation, DEA comprehensive method and dynamic game theory between enterprises, we can make sure the research frontier of the contents mentioned above. Based on the knowledge above, we can identify the content and innovation in the dissertation. Moreover, the necessary theories were introduced, such as new classic enterprise theory, property right theory, dealing charge theory, industry organization theory, knowledge management theory, system engineering theory and game theory based on information economics. The theories mentioned above are the basement of the dissertation.By following the history development on enterprise performance management, basic management modes and comprehensive evaluation methods, overall performance evaluation system was proposed in the dissertation which can be integrated financial data and non-financial data, quality and quantity data. The performance of accounting, production process & innovation, customer relationship and human resource were all scaled based on strategy of enterprises.Based on the basic inscape and structure of agricultural enterprises, the overall performance evaluation can be sepereated into four aspects, denoted as accounting performance management, production process & innovation performance management, customer relationship performance management and human resource performance management. The four parts mentioned above have functions and harmony each other in the mixing of financial and non-financial indexes and quality and quantity indexes.In the reference of the basic characters, tendency, functions and types in modern agricultural enterprises, an overall performance evaluation frame and steps were proposed. The steps include setting up of indexes and index principle, evaluation method, data collection and analysis, calculating the results, feedback and adjust the steps are just a period process for an enterprise, but the enhancing process is a dynamic and timely proceeding which need continue improvement and management, i.e. enterprises need multiple cycle of recycle-feedback-adjust. The performance evaluation of agricultural enterprises needs to make harmony between enterprises and their inside & outside environment. We also should pay more attention to the cooperation of different parts in agricultural enterprise and agricultural enterprise with other related industries.Based on the characters of DEA, DEA-Benchmarking model was applied on this dissertation. Because the data collected is ordinal data, the ordinal data were transferred into ordinary data before to cancel the error in calculation. By using ordinal data transformation in CRS and VRS model, we can realize the scale of accounting performance, production process and innovation process performance, customer relationship performance and human resource performance.Most of ascertain DEA models were chosen when apply DEA for performance evaluation. While, on the influence of measure errors, yawp data and economy rules'stochastic influence, the input and output data become imprecision. So, fuzzy DEA attracts many researches'interesting in whole of world. FDEA-DA model was proposed in this dissertation which can classify the membership of observations. By using the two-stage FDEA-DA model, all of observation enterprises can be separated definitely in the aspect of structure optimization in enterprise.The empirical research on agricultural enterprises in Jilin province was proposed in this dissertation which based on the frame of overall performance evaluation system, which applied DEA-Benchmarking model and FDEA-DA model. At first, the scope and objection, design of questionnaire, data collection and statistic were measured. Second, the performance evaluation level was valued on quantitative methods, which include accounting performance efficiency, production process and innovation performance efficiency, customer relationship performance efficiency and human resource performance efficiency.Empirical research data were collected from agricultural council of Jilin province, development and reformation council of Jilin province, and statistic bureau of Jilin province. There are 47 investigated agricultural enterprises, and the reliable degree and validity of the investigation data were calculated by statistic method. By using the DEA model (CRS model and VRS model), the performance efficiency of the investigated agricultural enterprises were calculated in accounting performance, production process and innovation performance, customer relationship performance and human resource performance in respectively, which can identify the benchmarks for agricultural enterprise in the four aspects separately. Because of the subjective of questionnaire in the structure of organization in agricultural enterprises, FDEA-DA model was proposed in this dissertation for classification of benchmarks. By using the two-stage discriminant analysis model, discriminant functions were identified for group membership. So, the same class benchmarks should be the first choice in benchmarking management.Enterprise overall performance evaluation system is based on the DEA-Benchmarking model and method and using the models to identify the benchmarks of improving enterprises. In the view of information economics, there is an imperfect information and dynamic game process between improving enterprise and benchmarks. So, the four dimensional dynamic game process was studied in the aspects of accounting, production, customer relationship and human resource. And the refine Bayes Nash equilibrium solution was solved by using the converse induction method in dynamic programming.