Applied Analysis Of Game Theory In Technology R&D Investment

As China's economic and social development, between enterprises in an increasingly competitive, technology research and development of competition were the top priorities. Seeking technical advantage is the world's leading countries to respond to the increasingly fierce competition in the market an important means of technology R&D investment rate of return is the focus of attention of enterprises, from the enterprise level technology research and development on the proceeds of economics has become a hot issue. Enterprise technology innovation not only to reduce product costs, and improve product quality and technical content, increase product differentiation, effective occupation of the market for enterprise, access to higher profits provide a great help.As technology increasingly highlights the role of research and development, technology research and development business to degree of attention and input have progressively increased, the technology research and development investment strategies are constantly in-depth research, and there have been new methods have emerged. Game Theory is last decade or two years to study the application of economics in the most extensive and successful as a theory, can be used as research and development on the issue of competition an effective tool.Game Theory is the main decision-making on a number of acts of interaction between the decision-making activities and its balance of theory. Game Theory as a branch of mathematics, natural sciences, social sciences and military science and other fields are in a very wide range of applications, but only in the last decade or two to integrate into mainstream economics, and find their own playing in the stage .This paper uses game theory, established under the condition of complete information model of price competition, discusses the causes of competition in research and development, enterprise development and the results of the pros and cons and concluded: research and development strategy to reduce the cost of products and product Improve the quality of all played an important role in enterprise technology research and development and has the first-mover advantage . This study can hope to business technology research and development investment decision-making has played some help.