Research On The Management Decision-Making Methods Of Container Liner Corporation

Along with the thorough advancement of global economic integration and the trade globalization,the shipping industry is playing a more and more vital role in the international trade,the international shipping market's competition is also getting intense,the scientific management decision-making has the very important function regarding the shipping enterprise's development and core competitiveness enhancement. The freight formulation,transportation capacity control and development,routes optimized disposition,cost control,risk management,are the decision-making difficult problems which the shipping enterprise must face.In shipping enterprise,especially container liner enterprise,the decision-making environment is extremely complex,the influencing factors is numerous,existing large unpredictability and uncertainty,the decision-making content involves the widespread domain as well as many mutual influences and the restriction link,requests the decision-maker being good at analyzing, the assurance many kinds of variable factor characteristic and the trend of development accurately,makes the reasonable judgment,proposes the science decision scheme.The paper utilization advanced decision-making thought and the theory,through the thorough system's research,in view of container scheduled ship company management and operation's each important link,proposed the practical and feasible decision method, will play the positive promoter action for enterprise's macro-scientific decision-making.The paper carriys on a analysis to the container transportation market,first time to utilize the economic cybernetics model to make a simulation for the the container transportation,through the freight adjustment,realizes the model reaction control, thus achieves a ideal dynamic forecast effect.Through the analysis of factors that affect the route optimizes disposition,fully consider the two big uncertain elements of transportation capacity and amount,using stochastic programming theory effectively solute the question of different type ships' optimized disposition in multi-harbor and multi-routes,provide a valuable quantitative evaluation tool to the shipping enterprise routes optimized disposition.In view of the empty containers' transportaion,mainly consideres the transportation cost,the rent expense,the dump expense three influenc factors,take the minimum cost as the goal,establishes a empay containers transportation model, its characteristic was simple,practical,feasibility,easy to use in the actual operation of enterprise.Utilizing real options theory carries on the investment decision to the international shipping ships.The utilization of real options method carries on the investment decision and the conventional routes compares has the very big superiority, may provide the basis and the reference for the shipping enterprise ships investment decision.Then,through the fuel oil market's forecast and the analysis,simultaneously carries on the analysis to the fuel oil price risk management,and gives the key measure and method to control fuel oil cost,reduces the operation cost,enhances the shipping enterprise's market comprehensive competitive power.Lastly,through the analysis of business management risk in shipping enterprise transportation,establishes the BP neural network model to carry on the risk assessment,proposes the measure to deals with the shipping risk,and has carried on the related legal analysis.As a special industry,shipping industry's development is effected by many factors,shipping enterprise's external environment always changes rapidly,it's internal environment is also getting more and more complex.,so the decision-making needs to consider more complex restriction factors.Shipping enterprise's internal management,vessel investment,business operation,marketing and service are much closer.Once some link make a fault judgement,it wil hanve a chain-reaction,causes enterprise's large losses.Therefore,the shipping enterprise decision-making work is not some link's matter,but is a system event.For the shipping enterprise,its management development success or not,the scientifical management decision-making will play a very important role,and the decision-making of the head of undertaking is the key.