Study On Risk Management Of The Tourism Destination Development Project In China

Tourism Destination Development Project is an important foundation for the regional economic development of tourism. But the fact that the project involves more than one beneficiary, long term, big investment, uncertainties in decision-making and implementation makes project face great risks. At present, insufficient attention has been paid to and little research findings have been found about the risk management research on the tourism destination development projects. In order to expand fields of tourist and economic management, to improve the decision-making level of the tourism development management, to guarantee the smooth implementation of project, as well as to promote regional sustainable development of tourism, it's of great importance to research into the risk management of tourism destination development project.The purpose of this study is to build a relatively complete theoretical framework of the risk management of tourism destination development project based on the research of risk management at home and abroad and the characteristics of tourism development. It builds a theoretical and methodological system on the risk formation mechanism, risk factor identification, risk assessment, risk monitoring, risk prevention and control, as well as the risk after a series of risk management in dealing with basic problems of tourism destination development project. Combined with examples of tourism development and construction, it makes empirical analysis so as to provide reference for the specific risk management of tourism development project.Based on the current domestic tourism destination development, this dissertation clearly defines the connotation and the scope of tourism development project, analyses the basic characteristics of tourism development project and describes in detail the operation and contents of tourism destination development project; according to the risk management theory, it discusses the risk management of tourism development projects in the connotation, and focuses the study on downward risks of tourism development project; tourism destination development project requires the common risk management of the general construction project, and it also distinguishes itself by its risk management of objectives, process, market, environment, and technology.Systematically bringing the risk management theory and method into the management of tourism destination development project, together with the relative theories on management of tourism economy, tourism sociology, tourism ecology, this dissertation makes a more systematic analysis of various risk formation mechanisms of the tourism development projects; and discusses risk identification methods and processes of tourism development project from the development process and target-oriented point of view; it focuses on target-oriented risk identification and discusses risk identification methods and processes of tourism destination development project through the establishment of target-oriented mapping risk identification model. it assesses integrated risks of tourism development project by identifying risk factors and classifying risk levels as well as the use of AHP and FUZZ, thus ranking the risk factors; what's more, to compensate for the insufficient analysis of integrated risks, it exemplifies the process risks of sub-project of an integrated project to build PERT and CPM-based process risk model and illustrate analysis risk methods and processes of the progress of the project. From the above-mentioned studies, this dissertation provides an overview of the general approaches to deal with the risk of tourism destination development project, the modes of risk monitoring and early warning, the control methods and procedures. It also builds a risk monitoring system of tourism destination development project. When it comes to empirical research, Shennong Gorge tourism development project is taken as a detailed example to explore the risk management methods of tourism destination development project and consequently lead to the risk management strategies of the project.