Research On Information Management Of Agricultural Supply Chain

Supply chain management was generated in 1980s, which is started from logistics management associated with economic globalization and the era of knowledge economy, supply chain is widely applied to manufacturing management, and the theoretical research of supply chain management has been paid more and more attention.Agricultural supply chain is a complicated, dynamic and nonlinear system, any change of a node or partner may cause strand breaks of the chain of the whole agricultural supply chain. The information of agricultural supply chain is in dynamic coordination status, information operation between the nodes of agricultural supply chain will be global optimal to realize the benefit maximization. Therefore, the information management of agricultural supply chain is essential.This paper is based on research achievements of supply chain and information management, the agricultural product is chosen as research object, the starting point is agricultural supply chain and its management, and the mainline is information management. According to research approach of system theory, control theory and information theory, the information management of agricultural supply chain is researched specially for the particularity of agricultural products, such as agricultural products, bulk agricultural products, dairy and pork, and the general mode of agricultural supply chain management is established. The general mode of agricultural supply chain is taken as the basis of research. The analysis and research of agricultural supply chain are carried out from the four perspectives of information transmission, information distortion, information risk and information sharing:(1).Construction of the agricultural supply chain information flow model. The definition of total response time of supply chain are used in this dissertation, the binary and ternary model of information coupling degree is the basis to propose the quaternary model of information coupling of agricultural supply chain. According to the quaternary model, the response time of information flow of agricultural supply chain is further analyzed. A correlation model of information flow is established for the empirical analysis and research of the response time of information flow by using Markov chain theory.(2).The solution of weakening the bullwhip effect.In this paper, the method of quantitative analysis is adpoted, and the index of information distortion degree is proposed. The information distortion problems of agricultural supply chain are described by the analysis of frequency response curve. Using the thought of PID control theory, the weakening problem of bullwhip effect is solved to realize optimization of the information control, and the generation of bullwhip effect phenomenon is reduced.(3).The realization the of the agricultural supply chain partners choice being optimized. The relative model is established to optimize agricultural supply chain partners by using artificial intelligence method.(4).A system construction logic analysis of agricultural supply chain information management being proposed. For the agricultural supply chain information technology to provide the scientific decision support and put forward a set of practical methods and techniques, the system has applicability. Therefore, research of agricultural supply chain management will improve the efficiency of information operation process and reasonable optimal allocation of information resources, which is providing a valuable help and support for information decision to provide a scientific basis for the agricultural supply chain operation and realize the information technology processing of agricultural supply chain.