The Study Of Design Risks In China's Small And Medium-sized Enterprises

Modern business activities, from time to time, are accompanied by complex anddiversified risks. Against the times background of the aggravation of global economiccompetition and the sudden compression of market space, enterprise innovation aimedat improving product structure, industrial structure and enhancing competitionbenefits is the common pursuit of all countries across the world, design innovationwill inevitably become an important momentum in promoting enterprise innovation.However, it is just under such a situation that the high risk of design innovationshould be attached to and the business strategy study concerning effectively resistingor reducing market risks should be put on the agenda in time.The raising of this topic is, through analyzing the development experiences ofChina's small and medium-sized enterprises, to comb the nature of design riskshidden in them, and through the market conduct rule of enterprise's concerns about"return" and "risk", to explain the gaming process of enterprise and design risks; andtry to comb the types and possibility of the strategy of managing design risks, thusexplore the practical approach of avoiding and defusing design risks from the angle ofmanagement tactics. As the theory exploration of design management and designpolicy, this article adheres to theoretical study, problems and related analysisregarding risks will still return to practical level, it will interpret the sensitivity andcomplexity of the design risks from the perspective of enterprise conduct.The basic view of this article is: design risk, as a basic subject of designinnovation theory study, contains a variety of topics required to be clarified andillustrated from theoretical level and cognitive level and both ignorance or evasion ofthis issue will affect enterprise innovation strategy and input as well as the process ofautomatic transform from "manufactured enterprise" to "innovation-orientedenterprise". The study of design risks can provide a valuable guide for the study ofenterprise innovation theory and management strategy.The study concept of this article is to combine the general theory of design risksanalysis with the strategy analysis of China's economic environment, businessconditions, and design development, try to put forward suggestions that are conduciveto the innovation risk strategy of enterprise design against the background of China'ssociety and culture. Thus the dissertation puts forward the theory path and studyapproach which are suited for China's national conditions under the general theory ofdesign management. Based on the practice of China's enterprises as a sample, thestudy and its application value might be regional, but its focus of attention is global.